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Sequoia Capital India

Accel India

Top Marketing Channels

Sequoia Capital India

  • Content Marketing
  • Examples: blog posts on startup trends, founder stories, investment theses
  • Campaigns: Sequoia's 'Surge' program insights, 'The Art of Startup Fundraising' series, 'Building in India' spotlight
  • Events & Conferences
  • Examples: annual founder summit, industry-specific panels, networking events
  • Campaigns: Surge Demo Days, Global VC Summit, Sector Deep Dive Series
  • Social Media Marketing
  • Examples: LinkedIn posts on portfolio success, Twitter updates, YouTube interviews with founders
  • Campaigns: Founder Spotlight Series, Investment News & Updates, Ecosystem Building Initiatives

Top Sales Channels

  • Network Referrals
  • introductions from existing portfolio founders, venture partners, industry leaders
  • Founder-to-Founder Referral Program, Investor Network Introductions, Advisor-Led Deal Sourcing
  • Direct Outreach
  • cold emails to promising startups, direct messages on LinkedIn, targeted introductions
  • Top Founder Outreach Initiative, Sector-Specific Scouting, High-Potential Startup Engagement
  • Deal Sourcing Platforms
  • Crunchbase, Tracxn, proprietary deal flow tools
  • Platform-Based Startup Scouting, Data-Driven Deal Origination, Emerging Market Scan

Shifu Ventures SWOT Analysis

Strengths

Strong brand reputation and global network

deep expertise in various sectors

large fund size for significant investments.

Weaknesses

May lack hands-on operational depth compared to Shifu

less focused on specific AI sub-niches

typically less involved in day-to-day co-building.

Opportunities

Partnerships with accelerators for earlier-stage deal flow

expanding into new emerging tech sectors

leveraging global network for portfolio companies.

Threats

Increased competition from new VC funds

difficulty in finding truly disruptive startups

market downturns impacting valuations and exits.

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