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ShapedPlugin Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Online Boutique Owner

Education: Bachelor's Degree, Marketing

Age: 45

Gender: Male

Occupation: Small Business Owner (Home Goods)

Education: Master's Degree, Business Administration

Age: 28

Gender: Female

Occupation: Independent Craft Seller

Education: Bachelor's Degree, Fine Arts

Amelia Chen

Amelia Chen

Age: 32
Gender: Female
Occupation: Online Boutique Owner
Education: Bachelor's Degree, Marketing
Industry: E-commerce
Channels: InstagramFacebookYouTube

Goals

  • Increase online sales and conversion rates for her fashion boutique
  • Streamline website management to reduce time spent on technical tasks
  • Enhance customer experience to build loyalty and repeat purchases.

Pain Points

  • Difficulty in customizing her WooCommerce store without coding knowledge
  • Spending too much time on manual product updates and content management
  • Losing potential sales due to slow website loading times or poor mobile responsiveness.

ShapedPlugin Geographic Distribution

Global reach across 180+ countries, with significant user bases in North America, Europe, and Oceania, driven by strong WordPress adoption.

Top Countries

United States flag

United States

20.5%
United Kingdom flag

United Kingdom

10.2%
Canada flag

Canada

7.8%
Australia flag

Australia

6.5%
Germany flag

Germany

5.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Predominantly medium-income individuals in 2-4 person households, suggesting small business owners or agency professionals.

Employment Status

Income Distribution

Education Level

ShapedPlugin Behavior Analysis

Behavior Profile

website owners
WordPress ecosystem
ease of use
customization
time-saving
online sales
conversion rates
user experience
problem-solving
seeking plugins
customer support
efficiency
web design
digital marketing
online business
social media engagement
desktop usage
continuous improvement

Device Breakdown

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