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Service Mobile 38 Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Food Service Worker
Education: Bachelor's Degree
Léa Dubois
Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- Maintain connectivity for online classes and social life
- Affordably replace or repair her smartphone when needed
- Keep up with the latest tech trends without breaking her budget.
Pain Points
- Unexpected device failures disrupting studies
- High repair costs or long repair times
- Limited budget for new devices or costly repairs.
Service Mobile 38 Geographic Distribution
Primarily serves Grenoble, France, with a strong local focus. Minimal market share in neighboring European countries, suggesting a hyper-local business model.
Top Countries
France
99.5%
Switzerland
0.1%
Italy
0.1%
Belgium
0.1%
Germany
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The typical customer is part of a 2-4 person household, with a medium income, seeking value and flexible payment options.
Employment Status
Income Distribution
Education Level
Service Mobile 38 Behavior Analysis
Behavior Profile
Reliable
Fast repair
Quality
Convenience
In-store
Trustworthy
Device dependence
Long-term
Online research
Social media
Practical
Value-seeking
Tech-savvy
Community-oriented
Spreading payments
Device Breakdown
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