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Industry Landscape
The digital marketing and IT services industry is experiencing rapid growth, driven by increasing digitalization of businesses globally. The demand for online presence, e-commerce, and data-driven strategies is at an all-time high. AI and automation are transforming service delivery, while personalized and integrated solutions are key to client success. Competition is intense, requiring agencies to specialize and demonstrate clear ROI. Adaptability to new technologies and changing consumer behavior is crucial for sustained growth in this dynamic landscape.
Total Assets Under Management (AUM)
Digital Advertising Spending in United States
~Around 332 billion USD in 2024 (Statista)
(11.16% (2024-2028 CAGR) CAGR)
- Digital advertising spending continues to grow.
- Driven by mobile and video advertising.
- Search and social media remain dominant channels.
Total Addressable Market
Around 332 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Content Creation
Generative AI tools can automate and enhance content creation for various digital marketing assets, from ad copy and social media posts to blog articles and video scripts.
AI-Powered Predictive Analytics
Leveraging AI for predictive analytics allows for more accurate forecasting of consumer behavior, campaign performance, and market trends, enabling highly optimized strategies.
Hyper-Personalization with AI/ML
AI and Machine Learning enable businesses to deliver highly personalized content, product recommendations, and user experiences at scale, improving engagement and conversion rates.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) - 2018 (amended by CPRA 2020)
The CCPA, significantly amended by the California Privacy Rights Act (CPRA) in 2020, grants California consumers extensive rights regarding their personal information collected by businesses, including the right to know, delete, and opt-out of the sale or sharing of their data.
Sariya IT must ensure its data collection, processing, and storage practices, especially for US clients, comply with CCPA/CPRA requirements to avoid significant fines and maintain client trust.
Children's Online Privacy Protection Act (COPPA) - 1998 (last updated 2013)
COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, or who have actual knowledge that they are collecting personal information online from children under 13.
Sariya IT needs to be acutely aware of COPPA if any of its marketing or web development services target or incidentally collect data from children under 13 in the US, requiring strict compliance to avoid legal repercussions.
CAN-SPAM Act - 2003
The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have businesses stop emailing them, and spells out tough penalties for violations.
Sariya IT's email marketing services must strictly adhere to CAN-SPAM regulations, including clear identification of sender, valid physical postal address, and easy opt-out mechanisms, to avoid legal issues for both Sariya IT and its clients.
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