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Salsify Target Audience

Salsify's target audience consists of brands, retailers, and distributors looking to improve their online product experiences and drive ecommerce growth. They offer solutions for both brands and retailers, with a particular focus on Product Experience Management (PXM) and Supplier Experience Management (SXM). They cater to businesses of all sizes, but their focus on enterprise solutions suggests they often target larger companies.

User Segments

Salsify Geographic Distribution

Salsify's primary market is the United States, followed by the United Kingdom and Germany. The platform has a growing presence in other European countries and Australia.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Germany flag

Germany

8%
France flag

France

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Salsify's target users typically belong to households of 3-4 people with medium to high income levels, reflecting their professional roles and purchasing power.

Employment Status

Income Distribution

Education Level

Salsify Behavior Analysis

Behavior Profile

Device Breakdown

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