The target audience for Salsify comprises large and growing consumer brands and retailers. Specifically, it caters to companies in sectors like food and beverage, health and beauty, consumer electronics, home goods, and apparel that need to manage a vast and diverse catalog of products across numerous digital sales channels. These are businesses that recognize the critical importance of a robust 'digital shelf' strategy and are actively seeking to improve their product experience management (PXM). Their pain points revolve around product data fragmentation, slow content syndication, compliance issues, and a lack of consistent brand representation online. Salsify aims to serve companies that are mature enough to have established digital commerce operations but are facing scalability challenges and inefficiencies in their existing systems for product content creation, enrichment, and distribution. They are likely looking for a comprehensive, cloud-based platform rather than disparate point solutions.