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Google Safety Center Target Audience
User Segments
Age: 34
Gender: Female
Occupation: Elementary School Teacher
Education: Master's Degree, Education
Age: 41
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Healthcare Management
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Sarah Chen
Goals
- Ensure her children's online safety and privacy
- Find reliable resources for digital citizenship education for her students
- Maintain a healthy digital-life balance for her family.
Pain Points
- Lack of time to research complex online safety tools
- Worry about exposure to inappropriate content for her kids
- Difficulty in managing screen time and device usage across multiple platforms.
Google Safety Center Geographic Distribution
Globally accessible, the Google Safety Center heavily serves users in the US and India, reflecting Google's largest user bases. Other significant markets include Brazil, Indonesia, and Germany.
Top Countries
United States
India
Brazil
Indonesia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily reside in 3-4 person households, suggesting families. Income levels skew medium to high, indicating those with devices and financial assets to protect.
Employment Status
Income Distribution
Education Level
Google Safety Center Behavior Analysis
Behavior Profile
Device Breakdown
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