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Rumiano Cheese targets health-conscious consumers, families, and individuals who appreciate high-quality, organic dairy products. They also appeal to those interested in supporting sustainable and local businesses. Their product variety, including gift boxes and cheese wheels, suggests they also target a segment interested in gifting and special occasions.
Rumiano Cheese's primary market is the United States, capturing a significant 90% share, followed by Canada and Mexico with limited international presence.
United States
Canada
Mexico
United Kingdom
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience primarily consists of households of 2-4 people, with a mixed income level distribution leaning towards medium and high, indicating a willingness to spend on premium cheese.
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