Rose Bowl Stadium : Market and Competitor Analysis

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The Rose Bowl is a historic outdoor athletic stadium located in Pasadena, California. It hosts a variety of events, including sporting events, concerts, and private functions. The Rose Bowl is a National Historic Landmark and a popular tourist destination.

Company : Rose Bowl Stadium

Industry : SportsEntertainmentTourism

Major Markets

United States

China

Mexico

Key Competitors

Dodger Stadium

SoFi Stadium

Banc of California Stadium

Rose Bowl Stadium Key Value propositions

Historical Significance

Iconic Venue

Versatile Event Space

Prime Location

Rose Bowl Stadium Latest news

Rose Bowl Stadium: Home

Skip to main content. Rose Bowl Stadium logo. Events. Events Calendar · Book An ... News & updates. Image. Jun 20. CITY OF PASADENA PUBLIC SAFETY & ROSE BOWL ...

The Rose Bowl's Annual AmericaFest

Jul 4, 2022 ... In celebration of the Rose Bowl Stadium's centennial, “America's Stadium” is going bigger than ever by celebrating all week long. The ...

Rose Bowl Premium Seating

With top events including UCLA Football, the Rose Bowl Game, international soccer and world-class concerts, the Terry Donahue Pavilion is the only way to ...

The New Mutants

Aug 27, 2020 ... Fear is coming to the Rose Bowl Stadium with day and night drive-in movie screenings of "The New Mutants". Flat Rate: $35 per car ...

Rose Bowl Stadium SWOT Analysis

Strengths

Historic Landmark StatusPrime Location near Los AngelesVersatile event spaces

Weaknesses

Limited dates due to major eventsParking and traffic challengesCompetition from modern venues

Opportunities

Attract international touristsHost e-sports and gaming eventsDevelop partnerships for unique experiences

Threats

Economic downturn impacting event budgetsNegative perception due to aging infrastructureCompetition from newer venues with modern amenities

Top Marketing Strategies for Rose Bowl Stadium

Leverage Social Media for Event Promotion

Utilize platforms like Instagram and Facebook to showcase stunning photos and videos of past events. This will attract potential event organizers and attendees, highlighting the unique venue and experience The Rose Bowl offers.

Partnerships with Local Businesses and Tourism Organizations

Collaborate with hotels, restaurants, and tourism bodies in Pasadena and Los Angeles to create package deals and promotions. This will attract a broader audience, boosting both event bookings and tourist visits to the stadium.

Develop a Virtual Tour and Interactive Website

Create a virtual tour of the stadium, showcasing various event spaces and historical features. This will allow potential clients to experience The Rose Bowl virtually, increasing engagement and facilitating event booking decisions.

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Rose Bowl Stadium User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Marketing Director

Industry :

Sports Marketing

Education :

MBA, Marketing

Preferred platforms

GOALS

Secure a high-profile sponsorship deal with the Rose Bowl to increase brand visibility and drive revenue
Leverage the Rose Bowl's historical significance and iconic status to create engaging marketing campaigns that resonate with a wide audience
Host a successful corporate event at the Rose Bowl to impress clients and strengthen relationships.

Frustrations

Facing challenges in securing a meeting with the Rose Bowl's decision-makers to discuss potential sponsorship opportunities
Struggling to differentiate their brand in a crowded sports marketing landscape, making it difficult to stand out and capture the attention of the Rose Bowl
Dealing with the complexities and logistics of organizing a large-scale event, ensuring a seamless and positive experience for all attendees.

Name:

Sarah Thompson

Age :

28

Gender :

Female

Occupation :

Social Media Manager

Industry :

Entertainment

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Increase engagement and followers on the Rose Bowl's social media platforms by creating compelling content that showcases the stadium's history, events, and unique features
Partner with influencers and content creators to reach a wider audience and generate buzz around upcoming events
Utilize social media analytics to track performance, identify trends, and optimize content strategy for maximum impact.

Frustrations

Finding it challenging to create fresh and exciting content for the Rose Bowl's social media channels on a consistent basis
Competing with other entertainment venues and events for the attention of social media users, making it crucial to stand out and grab their attention quickly
Dealing with negative comments or feedback from users on social media, requiring a strategic and timely response to mitigate any potential damage.

Name:

David Lee

Age :

55

Gender :

Male

Occupation :

History Professor

Industry :

Education

Education :

PhD, American History

Preferred platforms

GOALS

Organize a historical tour of the Rose Bowl for his students, providing them with an immersive and educational experience outside the classroom
Conduct research on the Rose Bowl's rich history and cultural significance, potentially contributing to academic publications or presentations
Attend a historical event or lecture at the Rose Bowl to deepen his understanding and engage with other history enthusiasts.

Frustrations

Facing difficulties in securing permits or approvals for a student tour of the Rose Bowl, navigating bureaucratic processes
Encountering limited access to historical archives or resources related to the Rose Bowl, hindering in-depth research efforts
Finding the time and resources to balance teaching responsibilities with personal historical pursuits and interests.

Rose Bowl Stadium Geographic and Demographic Insights

Geographic Insights: The Rose Bowl attracts a predominantly US-based audience, with a significant majority from within the United States and a small percentage from international visitors.

Top Countries

United States
90%
China
3%
Mexico
2%
Canada
1.5%
Japan
1%

Demographic Insights: The Rose Bowl appeals to a wide age range, with a higher affinity among younger adults and a slightly larger male audience.

Age Distribution

Gender Distribution

Rose Bowl Stadium Socio-economic Profile

Household and Income Insights: The Rose Bowl attracts individuals from diverse income levels, with a large portion falling within the middle-income bracket and living in households of 2-4 people.

Educational and Employment Insights: The Rose Bowl's target audience predominantly comprises employed individuals with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Rose Bowl Stadium Behavioral Insights

Interest-Based Insights: The Rose Bowl's target audience is interested in sports, concerts, travel, history, architecture, Los Angeles events, and dining.

Technology and Social Media Usage: The Rose Bowl's audience primarily uses YouTube, Instagram, and Facebook, and are active on both desktop and mobile devices.

Interests

SportsConcertsTravelHistoryArchitectureLos Angeles EventsDining

Device Breakdown

Social Media Usage

Rose Bowl Stadium Top Competitors

Competitor	Estimated market share	Top domains
Dodger Stadium	40%	Baseball, Concerts, Events
SoFi Stadium	35%	NFL, Concerts, Events
Banc of California Stadium	15%	Soccer, Concerts, Events

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