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Executive Summary

RollAdvantage is a free-to-use website offering tools and resources for tabletop role-playing games (TTRPGs). Their mission is to make life easier for Game Masters by providing easy-to-use, fast, and accessible tools, like a dice roller and token stamp, that can be used on the fly. The website is sponsored by Greenheart Games, an indie game development studio.

Industries

Tabletop GamingRole-Playing Games (RPGs)Game Tools and Resources

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

RollAdvantage Top Products

Brand Positioning

Customer Sentiments

RollAdvantage Key Value Propositions

User-Friendly Tools
Streamlined Gameplay
Enhanced Storytelling
TTRPG Community

RollAdvantage SWOT Analysis

Strengths

Provides free-to-use, accessible tools for TTRPGs

Focuses on user-friendly design and ease of use

Targets a passionate and engaged community

Weaknesses

Reliant on a single revenue stream (Greenheart Games)

Limited brand awareness compared to established competitors

Potential lack of features compared to paid platforms

Opportunities

Expand partnerships with other TTRPG publishers and content creators

Develop premium features or subscription options for additional revenue

Create a community forum or hub for users to connect and share resources

Threats

Competition from established virtual tabletop platforms

Changes in user preferences towards physical or alternative digital tools

Dependence on the popularity of TTRPGs

RollAdvantage operates in the tabletop gaming industry, specifically within the niche of tools and resources for tabletop role-playing games (TTRPGs).

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

RollAdvantage Target Audience

View Details

Geographic Insights

RollAdvantage sees its largest user base in English-speaking countries with established tabletop gaming communities, particularly the US and UK.

Top Countries

United States flag

United States

45.2% market share

United Kingdom flag

United Kingdom

15.7% market share

Canada flag

Canada

8.9% market share

Australia flag

Australia

6.2% market share

Germany flag

Germany

5% market share

RollAdvantage Audience Segments

RollAdvantage targets individuals and groups who play tabletop role-playing games (TTRPGs), with a particular focus on Game Masters. The website's tools cater to those seeking to simplify game management and enhance their gaming sessions.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor RollAdvantage

Personalized User Onboarding

Provide a tailored onboarding experience for new users based on their TTRPG preferences and experience level. This will help users quickly understand the value of RollAdvantage's tools and resources and encourage them to engage with the platform.

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Interactive Exit-Intent Quiz

Engage users who are about to leave the website with a fun and informative quiz related to TTRPGs. This can help capture leads, provide valuable insights to users, and promote RollAdvantage's tools and resources as solutions to their gaming needs.

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Content-Specific Call-to-Action Optimization

Tailor call-to-actions (CTAs) to the specific content users are engaging with. For example, on a page about character creation, promote the Token Stamp tool, while on a page about dice rolling, highlight the Dice Roller feature. This ensures the CTAs are relevant and increase conversion rates.

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