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RollAdvantage is a free-to-use website offering tools and resources for tabletop role-playing games (TTRPGs). Their mission is to make life easier for Game Masters by providing easy-to-use, fast, and accessible tools, like a dice roller and token stamp, that can be used on the fly. The website is sponsored by Greenheart Games, an indie game development studio.
Company : RollAdvantage
Industry : Tabletop GamingRole-Playing Games (RPGs)Game Tools and Resources
RollAdvantage Key Value propositions
RollAdvantage SWOT Analysis
Strengths
Provides free-to-use, accessible tools for TTRPGsFocuses on user-friendly design and ease of useTargets a passionate and engaged community
Weaknesses
Reliant on a single revenue stream (Greenheart Games)Limited brand awareness compared to established competitorsPotential lack of features compared to paid platforms
Opportunities
Expand partnerships with other TTRPG publishers and content creatorsDevelop premium features or subscription options for additional revenueCreate a community forum or hub for users to connect and share resources
Threats
Competition from established virtual tabletop platformsChanges in user preferences towards physical or alternative digital toolsDependence on the popularity of TTRPGs
Top Marketing Strategies for RollAdvantage
Content-Specific Call-to-Action Optimization
Tailor call-to-actions (CTAs) to the specific content users are engaging with. For example, on a page about character creation, promote the Token Stamp tool, while on a page about dice rolling, highlight the Dice Roller feature. This ensures the CTAs are relevant and increase conversion rates.
RollAdvantage User Persona
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GOALS
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RollAdvantage Geographic and Demographic Insights
Geographic Insights: RollAdvantage sees its largest user base in English-speaking countries with established tabletop gaming communities, particularly the US and UK.
Top Countries
United States
45.2%
United Kingdom
15.7%
Canada
8.9%
Australia
6.2%
Germany
5%
Demographic Insights: RollAdvantage's core user base is males aged 25-34, reflecting the demographics of TTRPG enthusiasts. However, the platform also attracts a significant female audience.
Age Distribution
Gender Distribution
RollAdvantage Socio-economic Profile
Household and Income Insights: RollAdvantage users typically fall within the middle-income bracket and are often part of households with 2-4 members.
Educational and Employment Insights: The majority of RollAdvantage users are employed full-time or are students, having attained at least a university or college level education.
Households Size
Income Distribution
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Employment Status
RollAdvantage Behavioral Insights
Interest-Based Insights: RollAdvantage's target audience enjoys engaging with fantasy and gaming-related hobbies, including video games, fantasy literature, and various tabletop games.
Technology and Social Media Usage: Users frequently utilize social media platforms like Reddit, Youtube, and Instagram, and show a preference for desktop devices for their online activities.
Interests
Device Breakdown
Social Media Usage
RollAdvantage Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| D&D Beyond | 45.8% | Digital Toolsets, Official D&D Content, Character Management |
| Roll20 | 32.5% | Virtual Tabletop, Campaign Management, Online Dice Rolling |
| Foundry VTT | 18.2% | Customization Options, Community Modules, Local & Online Play |
