Find stats on top websites
Major Markets
High-quality, handcrafted gear
Focus on sustainable and ethical sourcing
Strong online community engagement
Niche market appeal
Potential for higher production costs
Reliance on online sales
Expand product lines for wider range of cyclists
Collaborate with bike shops and retailers
Increase content marketing and influencer outreach
Competition from larger outdoor gear brands
Economic downturn impacting discretionary spending
Shifting consumer preferences in the cycling industry
The US and Canada are the top two markets, likely due to their large cycling communities and proximity to the brand.
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
Germany
7.5% market share
Data shown in percentage (%) of usage across platforms
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