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Rippl Target Audience

Rippl's target audience is seniors (65+) experiencing behavioral health challenges, specifically dementia and cognitive decline. This includes individuals with Alzheimer's and other dementias, anxiety, and depression, as well as their families and caregivers.

User Segments

Rippl Geographic Distribution

Rippl's primary market is the United States, followed by Canada and the United Kingdom. This suggests a focus on English-speaking countries with developed healthcare systems.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Rippl's target users are mostly from households with 2-4 members and have medium to high income levels, reflecting their ability to afford specialized care.

Employment Status

Income Distribution

Education Level

Rippl Behavior Analysis

Behavior Profile

Device Breakdown

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