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LYNX Central Florida Regional Transportation Authority
HART Hillsborough Area Regional Transit Authority
Top Marketing Channels
LYNX Central Florida Regional Transportation Authority
- Social Media
- Examples: Facebook, Twitter, Instagram
- Campaigns: LYNX Rider Alerts, Rethink Your Ride, Clean Transit Initiative
- Public Relations/Community Engagement
- Examples: Community meetings, Local news features, Partnerships with local organizations
- Campaigns: Transit for All, Sustainable Commuting, Connect Central Florida
- Digital Advertising
- Examples: Google Ads, Website banners, App notifications
- Campaigns: GoLynx App Download Campaign, New Route Promotion, Express Bus Service Awareness
Top Sales Channels
- Online Sales Portal
- Website, Mobile app, Online fare purchasing
- Buy Your Pass Online, LYNX Reload Card Promotion, Digital Ticket Savings
- Ticket Vending Machines (TVMs)
- Bus stations, Transit centers, Major hubs
- Tap and Go Fare Cards, Easy Pass Reload, Student Pass Enrollment
- Retail Partners
- Convenience stores, Grocery stores, Authorized vendors
- Transit Pass at Your Local Store, Community Fare Program, Discounted Senior Passes
Citrus Connection SWOT Analysis
Strengths
Extensive regional coverage
Modern mobile app and real-time tracking
Strong community partnerships.
Weaknesses
Potential for service delays during peak hours
Limited accessibility in some rural areas
Complex fare structure for new riders.
Opportunities
Expansion of microtransit services
Integration with other regional transit systems
Leveraging smart city initiatives for data-driven service improvements.
Threats
Competition from ride-sharing services
Funding cuts from state or federal sources
Public perception challenges regarding safety or reliability.
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