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Ricult Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Age: 25

Gender: Female

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Amelia Tech

Amelia Tech

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Advance into a leadership role within her tech company
  • Continuously learn new programming languages and frameworks to stay competitive
  • Build a strong professional network that can support future career opportunities.

Pain Points

  • Difficulty in finding time for continuous learning alongside demanding work schedules
  • Navigating office politics and internal competition for promotions
  • Feeling overwhelmed by the rapid pace of technological change and keeping up.

Ricult Geographic Distribution

Primarily focused on North American markets (US, Canada), with emerging presence in Europe and Oceania, targeting regions with high demand for sustainable local food.

Top Countries

United States flag

United States

50%
Canada flag

Canada

20%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Medium to high-income households (3-4 members) are the primary target, valuing quality and sustainability over price.

Employment Status

Income Distribution

Education Level

Ricult Behavior Analysis

Behavior Profile

Sustainable Living
Healthy Eating
Community Building
Environmental Conservation
Outdoor Activities
Homesteading
Local Food Sourcing
Ethical Production
Farm-to-Table
Reduce Environmental Footprint
Support Local
Online Shopping
Social Media Engagement
YouTube Usage
Facebook Usage
Instagram Usage
Information Seeking
Quality Focus
Ethical Consumption
Community Interaction

Device Breakdown

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