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University of Richmond Target Audience

The target audience for the University of Richmond is high-achieving high school students seeking a liberal arts education. They are interested in a challenging academic environment with a strong emphasis on student experience and outcomes. They may also be athletes interested in competing at the Division I level.

User Segments

University of Richmond Geographic Distribution

The University of Richmond attracts students primarily from the US, with a strong domestic focus. International students contribute a smaller percentage, with China and India being the top two sources.

Top Countries

United States flag

United States

90%
China flag

China

3%
India flag

India

2%
South Korea flag

South Korea

1.5%
Vietnam flag

Vietnam

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Students at the University of Richmond come from diverse household sizes, with a notable representation of 3-4 person households. The income distribution suggests a mix of socioeconomic backgrounds, with a higher representation from middle-income families.

Employment Status

Income Distribution

Education Level

University of Richmond Behavior Analysis

Behavior Profile

Device Breakdown

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