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Major Markets
Key Competitors
La Mer
SkinCeuticals
La Mer
Iconic brand recognition
Strong luxury positioning
Highly effective 'Miracle Broth' ingredient
Extremely high price point
Limited accessibility
Perceived as less 'scientific' than some competitors
Expansion into new luxury markets
Developing targeted solutions for diverse skin concerns
Leveraging celebrity endorsements and partnerships
Emergence of new luxury skincare brands
Economic downturns impacting luxury spending
Counterfeit products diluting brand value
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