Top Marketing Strategies for Reuters

Reuters User Persona

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Senior Portfolio Manager

Industry :

Financial Services

Education :

MBA, Finance

Preferred platforms

GOALS

• Stay ahead of market trends and make informed investment decisions to maximize portfolio returns for his clients
• Access real-time financial news and analysis from trusted sources to support his investment strategies
• Network with other finance professionals and stay updated on industry best practices.

Frustrations

• Missing key market information due to information overload from various sources
• Struggling to find time to analyze the impact of global events on his investment portfolio
• Difficulty in identifying and evaluating new investment opportunities efficiently.

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Financial Analyst

Industry :

Investment Banking

Education :

Master's degree, Economics

Preferred platforms

GOALS

• Conduct in-depth market research and analysis to support senior bankers in deal origination and execution
• Stay informed about the latest financial news and trends to identify potential investment opportunities
• Develop her professional network and build relationships with industry peers.

Frustrations

• Accessing reliable and up-to-date financial data from multiple sources can be time-consuming
• Analyzing complex financial data and extracting actionable insights can be challenging
• Keeping up with the rapid pace of the financial industry and evolving regulations is demanding.

Name:

John Kim

Age :

55

Gender :

Male

Occupation :

Chief Executive Officer

Industry :

Technology

Education :

MBA, Strategy

Preferred platforms

GOALS

• Stay informed about global economic and political developments that could impact his business
• Monitor industry trends, competitor activities, and emerging technologies to make strategic decisions
• Identify potential investment opportunities or partnerships to drive business growth and innovation.

Frustrations

• Filtering through the noise and identifying credible sources of information in a rapidly changing world
• Finding time to stay fully informed about a wide range of topics relevant to his business
• Anticipating and responding effectively to unexpected geopolitical and economic shifts.

Reuters Geographic and Demographic Insights

Geographic Insights: Reuters' largest user base is in the US and UK, followed by India, Canada and Australia. This highlights the company's strength in English-speaking, developed economies.

Demographic Insights: The target audience for Reuters skews towards professionals aged 25-54, with a significant male dominance reflecting gender representation in fields like finance.

Reuters Socio-economic Profile

Household and Income Insights: The majority of users likely live in households of 2-4 people and fall within the middle-income bracket, suggesting a focus on established professionals and families.

Educational and Employment Insights: Most of the target users are employed full-time with a university or college education, highlighting their professional background and need for credible information.

Reuters Behavioral Insights

Interest-Based Insights: Target users are interested in business, finance, investing, technology, global economics, politics and current events, reflecting a focus on global affairs and markets.

Technology and Social Media Usage: Reuters' audience primarily uses desktop devices, indicating a preference for traditional work environments. They are most active on LinkedIn and Twitter for professional networking and news updates.

Reuters Top Competitors