Top Marketing Strategies for ReunionDB

ReunionDB User Persona

Name:

Jessica Miller

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Successfully organize her 20-year high school reunion, aiming for a high turnout and positive feedback from classmates
• Secure sponsorships from local businesses to offset event costs and make the reunion more affordable
• Create a memorable and engaging experience that strengthens connections between classmates

Frustrations

• Managing RSVPs and collecting payments manually, leading to inaccuracies and time-consuming tasks
• Difficulty reaching all classmates due to outdated contact information and limited engagement on traditional platforms
• Coordinating event logistics and communication with multiple vendors and volunteers can be overwhelming

Name:

Brian Wilson

Age :

42

Gender :

Male

Occupation :

Financial Advisor

Industry :

Finance

Education :

Master's Degree, Finance

Preferred platforms

GOALS

• Utilize a platform that streamlines event planning tasks, such as online ticketing, RSVP management, and communication
• Leverage technology to enhance attendee engagement before, during, and after the reunion
• Ensure transparency and accountability in managing finances, including ticket sales, donations, and expenses

Frustrations

• Lack of a centralized platform to manage all aspects of reunion planning efficiently
• Difficulty tracking event expenses and reconciling finances with multiple stakeholders
• Limited options for engaging attendees beyond the physical event itself

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Event Planner

Industry :

Events

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

• Impress clients by delivering a seamless and technologically advanced reunion experience
• Maximize client satisfaction by offering a comprehensive platform that simplifies planning and reduces their workload
• Stay ahead of the curve by incorporating innovative event technology trends into reunion planning

Frustrations

• Dealing with outdated reunion planning methods that are time-consuming and inefficient
• Facing challenges in meeting the expectations of tech-savvy clients who demand modern solutions
• Juggling multiple software tools for different event planning tasks, leading to integration issues

ReunionDB Geographic and Demographic Insights

Geographic Insights: ReunionDB's primary market is the United States, capturing a significant 60% of users, followed by Canada and the United Kingdom. This suggests a strong presence in North America and potential for growth in other English-speaking countries.

Demographic Insights: ReunionDB's user base primarily consists of individuals aged 35-44, with a slight skew towards women. This aligns with typical reunion organizers' demographics.

ReunionDB Socio-economic Profile

Household and Income Insights: ReunionDB users typically belong to households of 3-4 people, representing a mix of families and shared living arrangements. The income distribution suggests a largely middle-class user base.

Educational and Employment Insights: Most ReunionDB users are employed full-time and have some college or university education, reflecting a tech-savvy user base with disposable income.

ReunionDB Behavioral Insights

Interest-Based Insights: ReunionDB users show diverse interests including travel, music, food, fitness, finance, home improvement, and parenting, reflecting a well-rounded lifestyle.

Technology and Social Media Usage: ReunionDB users prefer YouTube, followed by Instagram and Facebook. While they utilize both desktop and mobile, a slight preference for mobile is observed.

ReunionDB Top Competitors