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Refuel Agency is a media and marketing agency that specializes in connecting brands with niche audiences. They leverage their expertise, data, and proprietary programs to develop and execute effective marketing campaigns. They offer a range of services, including brand marketing, digital marketing, out-of-home (OOH) advertising, print advertising, experiential marketing, and research & intelligence.
Company : Refuel Agency
Industry : Marketing and AdvertisingMediaNiche Marketing
Refuel Agency Key Value propositions
Refuel Agency Latest news
TrueCar Deepens Commitment to Military Audience Partners with ...
It's very important to us that we invest in growing awareness of this ... [email protected]. Let's Share Share this content. Opens in a new window ...
Refuel Agency | LinkedIn
www.refuelagency.com. Website: https://www.refuelagency.com. External link for Refuel Agency. Industry: Advertising Services. Company size: 51-200 employees.
Why Small Agencies Win Big Clients | Refuel Agency
May 29, 2020 ... Princeton. Santa Barbara. New York. Los Angeles. Miami. [email protected].
How AI can handle your work and act on your behalf | Dan Baird ...
May 29, 2024 ... ... Expert Interview: AI's Role in Predictive Marketing, Pt 2. https://www.refuelagency.com · 4 · Like Comment. Share. Copy; LinkedIn
Refuel Agency SWOT Analysis
Strengths
Expertise in niche marketingData-driven approach to campaignsProprietary programs for targeted outreach
Weaknesses
Reliance on specific niche marketsPotential limitations in scaling to broader audiencesSubject to evolving media consumption habits
Opportunities
Expansion into emerging niche marketsDevelopment of innovative marketing technologiesStrategic partnerships with complementary businesses
Threats
Competition from larger, full-service agenciesEconomic downturn impacting marketing budgetsChanges in data privacy regulations
Top Marketing Strategies for Refuel Agency
Strategic Partnerships & Influencer Marketing
Partnering with relevant organizations, influencers, and platforms within each niche market allows Refuel Agency to tap into existing audiences and gain trust. Leveraging influencer marketing can further boost brand visibility and reach within these communities.
Data-Driven Campaign Optimization & Case Studies
Refuel Agency should showcase their data-driven approach through case studies demonstrating successful campaigns. This will demonstrate their expertise to potential clients and highlight the effectiveness of their strategies in reaching specific niche demographics.
Refuel Agency User Persona
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GOALS
Frustrations
Refuel Agency Geographic and Demographic Insights
Geographic Insights: Refuel Agency's primary target market is the United States, which accounts for a significant majority of their estimated user base. Canada, the UK, Germany, and Australia represent smaller but growing markets.
Top Countries
United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%
Demographic Insights: Refuel Agency's target audience skews towards Gen Z and Millennials, with a slightly higher representation of males. The older demographic represents a smaller portion of their user base.
Age Distribution
Gender Distribution
Refuel Agency Socio-economic Profile
Household and Income Insights: Refuel Agency's target audience primarily falls within households of 2 to 4 individuals and a majority earns within the middle-income bracket.
Educational and Employment Insights: A large portion of Refuel Agency's target audience are students or employed full-time, reflecting their focus on Gen Z, millennials, and military personnel. Most users have some college or university education.
Households Size
Income Distribution
Education Level
Employment Status
Refuel Agency Behavioral Insights
Interest-Based Insights: The target audience enjoys diverse interests including music, gaming, movies, fitness, travel, fashion, and food, reflecting typical young adult interests.
Technology and Social Media Usage: The target audience predominantly uses mobile devices (Android and iOS) and are highly active on visual platforms like YouTube, Instagram and TikTok.
Interests
Device Breakdown
Social Media Usage
Refuel Agency Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Fluent360 | 20% | Multicultural Marketing, Influencer Marketing, Creative Agency |
| Cashmere Agency | 15.5% | Culture Marketing, Brand Strategy, Creative Agency |
| Beasley Media Group | 10% | Radio Broadcasting, Digital Marketing, Audio Advertising |
