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This technique utilizes the principle of contrast to make your product appear more desirable. By showcasing a less appealing competitor's offering alongside your own, you accentuate the strengths of your product, making it stand out and attracting customers who are seeking the best value.

This persuasive marketing strategy works by suggesting the opposite of what you want your audience to do. This often creates a sense of rebellion and intrigue, encouraging customers to explore your product or service out of a desire to challenge the norm.

This attention-grabbing strategy uses a compelling question in your advertising to pique your audience's interest and encourage them to click. By posing a question that resonates with their needs or challenges, you create a sense of curiosity and drive them to seek answers, ultimately leading them to your business.