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Rankwatch positions itself as a comprehensive SEO and analytics platform, primarily catering to digital marketing professionals and small business owners seeking to enhance their online visibility and performance.
Customer sentiment appears to be generally positive, driven by the tool's ability to help users improve organic search rankings, track keyword performance, and conduct competitor analysis. The detailed persona information suggests users are looking for practical solutions to common SEO frustrations like tracking performance and identifying opportunities.
Rankwatch's key value proposition lies in providing essential SEO tools for performance tracking, competitor analysis, and keyword research. It aims to empower digital marketers and business owners to improve their search engine rankings and overall online presence effectively.
Comprehensive SEO features for agencies.
Helps identify new keyword opportunities.
Assists in tracking ranking fluctuations.
Context did not provide direct business info.
No specific product features were available.
Limited data for pricing or location analysis.
Growing demand for SEO and analytics tools.
Targeting small businesses with simplified tools.
Expanding into content marketing integration.
Strong competition from established players.
Rapid changes in search engine algorithms.
Budget constraints of small businesses.
The primary markets for Rankwatch are North America and Asia, with significant user bases in the US and India, followed by UK, Canada, and Australia.
United States
30.5% market share
India
25% market share
United Kingdom
10% market share
Canada
7.5% market share
Australia
5% market share
22-35 years
Male • Female
Global • Major Cities
30-60 years
Male • Female
North America • Europe
18-25 years
Male • Female
Global • University Towns
28-55 years
Male • Female
Global
50-75 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
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