GOALS

• Secure funding to further develop and scale the SaaS platform to accommodate a growing user base and expand into new markets
• Build a strong online presence for the SaaS product through content marketing, SEO optimization, and social media engagement to attract potential investors and customers
• Develop strategic partnerships with other businesses to integrate the SaaS solution into their existing workflows and expand its reach within specific target markets.

Frustrations

• Encountering difficulties in securing meetings with potential investors and effectively communicating the value proposition of the SaaS platform
• Finding it challenging to acquire and retain skilled developers to keep up with the demands of product development and feature enhancements
• Experiencing slow growth in user acquisition and struggling to effectively reach the target audience within a competitive SaaS market.

GOALS

• Create an e-commerce website to expand the reach of her retail business beyond its physical location and attract customers from a wider geographical area
• Develop a loyalty program integrated with the e-commerce platform to incentivize repeat purchases and foster stronger customer relationships
• Implement targeted advertising campaigns on social media platforms to promote new products, sales events, and special offers to drive online and offline sales.

Frustrations

• Lacking the technical skills and knowledge to create and manage an e-commerce website effectively
• Finding it challenging to integrate inventory management systems between the physical store and the online platform to ensure accurate stock information for customers
• Struggling to allocate budget effectively across online and offline marketing channels to maximize return on investment and drive both foot traffic and online sales.