Top Marketing Strategies for Rakurai

Rakurai User Persona

Name:

Haru Tanaka

Age :

23

Gender :

Male

Occupation :

University Student

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• To discover new and exciting Japanese rock bands that align with his musical taste
• To fully immerse himself in the world of Japanese music and culture through concerts and online communities
• To find high-quality, visually appealing merchandise that represents his favorite bands.

Frustrations

• Finding reliable concert information and ticket purchasing options for international fans
• Difficulty discovering niche Japanese rock bands that aren't widely promoted overseas
• Balancing university life with his passion for music and attending live events.

Name:

Sakura Ito

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• To find inspiration for her design projects from visually stunning concert footage and album art
• To connect with fellow fans online and share her passion for Japanese rock music and aesthetics
• To support her favorite artists by purchasing merchandise and attending live performances when possible.

Frustrations

• The language barrier makes it challenging to find detailed information about Japanese bands and lyrics
• Limited availability of unique and high-quality merchandise from Japanese rock bands
• Difficulty attending live concerts due to work commitments and geographical distance.

Name:

Kenji Sato

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Engineering

Preferred platforms

GOALS

• To stay up-to-date with the latest releases and news from his favorite Japanese piano rock bands
• To engage in discussions and analysis of music and lyrics within online fan communities
• To relive the excitement of live performances through high-quality recordings and concert footage.

Frustrations

• Lack of English subtitles for concert footage and behind-the-scenes content
• Limited opportunities to attend live shows due to family and work commitments
• Difficulty finding official merchandise from older Japanese rock bands.

Rakurai Geographic and Demographic Insights

Geographic Insights: Rakurai's primary market is Japan, followed by significant user bases in South Korea and the United States, indicating strong potential in East Asia and North America.

Demographic Insights: Rakurai's target audience is predominantly young adults aged 18-34, with a slight preference among males, reflecting typical demographics for Japanese rock and anime fans.

Rakurai Socio-economic Profile

Household and Income Insights: The majority of Rakurai's target users come from households of 2-4 people, with a primarily middle-income demographic, suggesting disposable income for concerts and merchandise.

Educational and Employment Insights: Rakurai's fanbase largely consists of students and full-time employees with a university or college education, highlighting their appeal to young, tech-savvy individuals.

Rakurai Behavioral Insights

Interest-Based Insights: Fans of Rakurai are interested in anime, manga, video games, and Japanese culture, suggesting an affinity for Japanese media and entertainment.

Technology and Social Media Usage: Rakurai's audience is highly active on YouTube, X, and Instagram, demonstrating a strong online presence and preference for visual platforms.

Rakurai Top Competitors