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Qwoted is a platform that connects media professionals with expert sources and brands for interviews and commentary. It offers various tools and resources to facilitate these connections, including a searchable database of experts, real-time media requests, and pitch tracking. The platform aims to streamline the process of finding and securing media coverage for brands and individuals while providing journalists with easy access to credible sources.
Company : Qwoted
Industry : Media RelationsPublic RelationsJournalism
Qwoted Key Value propositions
Qwoted Latest news
Q/A with Evan Dammarell, Forbes Sports, Locked on Cavs
... breaking news instantly from any corner of the world. ... ED: It's important to uplift writers and content ... Qwoted Announces Top 100 List for Q4 2022. Lou.
Deputy Breaking News Editor - Job Post | Qwoted
May 8, 2024 ... The Dallas Morning News wants to hire a Deputy Breaking News Editor to help lead a team of reporters and editors covering the most immediate ...
Q/A with Debanjali Bose, Editor at Business Insider | Qwoted
It's very important to present your information in a palatable way, using conversational language. Work/life balance is also crucial – I consume a lot of news ...
Global News Director - Job Post | Qwoted
May 23, 2024 ... Fortune is hiring a Global News Director to oversee breaking news coverage across Europe, the US and Asia. This position will report to ...
Qwoted SWOT Analysis
Strengths
Large network of experts and media professionals.User-friendly platform with robust features.Strong brand reputation and industry recognition.
Weaknesses
Reliance on subscription model for revenue.Competition from established PR and media databases.Potential for platform misuse or spam.
Opportunities
Expand into new markets and industries.Develop AI-powered features for better matching and insights.Offer premium services and partnerships for enhanced visibility.
Threats
Changing media landscape and consumption habits.Economic downturn impacting marketing budgets.Data privacy concerns and regulations.
Top Marketing Strategies for Qwoted
Interactive ROI Calculator
This interactive tool will help potential customers calculate the return on investment they can expect from using Qwoted. It allows them to assess the potential benefits of the platform and makes the purchasing decision more compelling, increasing conversion rates and sales.
Leveraged Reciprocity
This strategy focuses on building mutually beneficial relationships with influencers, journalists, and other relevant players in the media and PR industry. By offering value in exchange for promotion or referrals, Qwoted can expand its reach and generate more leads, driving growth and brand awareness.
Qwoted User Persona
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GOALS
Frustrations
Qwoted Geographic and Demographic Insights
Geographic Insights: Qwoted's primary market is the United States, followed by the United Kingdom and Canada. Australia and India represent emerging markets.
Top Countries
United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
India
7.5%
Demographic Insights: Qwoted's target audience is primarily professionals aged 25-44, with a slight preference among males.
Age Distribution
Gender Distribution
Qwoted Socio-economic Profile
Household and Income Insights: Qwoted users typically fall within the middle-income bracket and have an average household size of 2-4 people.
Educational and Employment Insights: The majority of Qwoted's users are employed full-time and hold at least a university or college degree.
Households Size
Income Distribution
Education Level
Employment Status
Qwoted Behavioral Insights
Interest-Based Insights: Users are interested in business, marketing, PR, technology, news, media and journalism, reflecting its professional focus.
Technology and Social Media Usage: Users prefer desktop devices and are highly active on LinkedIn and Twitter, aligning with professional networking.
Interests
Device Breakdown
Social Media Usage
Qwoted Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| HARO (Help a Reporter Out) | 40% | Journalism, Public Relations, Media Relations |
| Muck Rack | 30% | Public Relations, Media Database, Media Monitoring |
| Cision | 15% | Public Relations, Media Intelligence, Social Media Management |
