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Major Markets
United States
Canada
United KingdomKey Competitors
Qwoted Top Products
Brand Positioning
Qwoted positions itself as the leading AI-powered marketplace connecting journalists with vetted experts and PR pros, streamlining media outreach and securing earned media coverage.
Customer Sentiments
Customer sentiment is largely positive, especially among media professionals who receive free access to a vast expert database, and small businesses/experts who find an affordable way to gain press. PR professionals also benefit from tailored opportunities and streamlined workflows.
Qwoted Key Value Propositions
Qwoted's core value proposition is enabling efficient expert sourcing for media and providing tailored media opportunities for PR professionals and experts. It democratizes PR by offering an accessible, cost-effective platform for securing valuable press coverage.
Qwoted SWOT Analysis
Strengths
Connects journalists with vetted experts efficiently.
Offers free access for media professionals.
Provides tiered pricing for PR/marketing professionals.
Weaknesses
Reliance on active participation from both sides.
Potential for pitch fatigue for journalists.
Brand recognition might be lower than established competitors.
Opportunities
Expand into new media verticals and global markets.
Enhance AI features for deeper insights.
Develop more specialized tools for niche experts.
Threats
Competitors with larger existing networks.
Changes in media consumption habits.
Data privacy concerns affecting user trust and adoption.
Market Growth Stage
Pace of Market Growth
Qwoted Target Audience
Geographic Insights
Qwoted's user base is predominantly concentrated in the US and Canada, with significant presence in the UK, Australia, and Germany, indicating a strong North American and Western European focus.
Top Countries
United States
75.5% market share
Canada
8.2% market share
United Kingdom
6.3% market share
Australia
3.5% market share
Germany
2.5% market share
Qwoted Audience Segments
The Proactive Journalist
25-55 years
Male • Female
North America • Europe • Asia-Pacific
The Strategic PR Agency Lead
28-60 years
Male • Female
Global Major Cities • USA • UK
The Ambitious Solopreneur Expert
22-50 years
Male • Female
USA • Canada • Australia
The Product Visibility Seeker
20-45 years
Male • Female
Global • Emerging Markets
The Established Subject Matter Expert
30-65 years
Male • Female
Universities • Research Institutions • Corporate R&D
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Qwoted
Leverage User-Generated Content (UGC)
Encourage journalists, PR professionals, and experts to share their experiences and success stories with Qwoted. Showcasing real-world examples of how Qwoted has helped media professionals find sources and PR reps secure coverage will build trust and attract new users by highlighting the platform's value.
Learn moreAnnual Plan Upsell
Actively promote the annual subscription plan to PR & Marketing professionals, highlighting the cost savings compared to monthly payments. Emphasize the benefits of long-term commitment, such as premium support and consistent access to Qwoted's features for sustained media outreach efforts.
Learn morePersonalized User Onboarding
Tailor the onboarding experience based on the user's role (journalist, PR professional, or expert). Provide relevant tips, templates, and feature highlights specific to their goals, ensuring they quickly understand and utilize the platform's value to drive engagement and retention.
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