Pushly : Market and Competitor Analysis

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www.pushgroup.gr

pushpress.com

Pushly is a push notification platform that helps publishers regain control over their audience's experience by facilitating direct, ad-free engagement. They empower publishers to boost subscriber retention, distribute content more effectively, and drive revenue growth through targeted push notifications that recapture audience attention and convert visitors into loyal enthusiasts. Their platform is GDPR and CCPA-compliant, prioritizing user privacy and responsible data collection practices.

Company : Pushly

Industry : MarTechPush NotificationsDigital Publishing

Major Markets

United States

United Kingdom

Canada

Key Competitors

OneSignal

WebEngage

CleverTap

Pushly Key Value propositions

Audience Engagement

Revenue Growth

Content Distribution

Data Insights

Pushly Latest news

Pushly: Push Notification Platform

Pushly's push notification platform creates First Party data which drives return visits, increases subscription rates, and generates multi-channel revenue.

Notification Templates | Pushly

Mar 7, 2024 ... If you use Pushly for both web and app ... In this example, we'll create a breaking news template for quick Notification creation and deployment.

Data Privacy and Policy | Pushly

Jan 1, 2020 ... top of page. Log In · Contact Us · white.png · Why ... Pushly may obtain ... updates will be posted to this website with a new last updated date.

Microsoft Azure AD | Pushly

Aug 14, 2023 ... https://identity.pushly.com/login/callback ... You will need to generate a new Client Secret and upload it to the platform every time the secret ...

Pushly SWOT Analysis

Strengths

GDPR and CCPA-compliant platformStrong focus on user privacyProvides direct, ad-free engagement

Weaknesses

Limited information on pricing and subscription modelsReliance on third-party platforms for push notificationsPotential difficulty in standing out in a competitive market

Opportunities

Expand into new markets and industriesPartner with complementary MarTech companiesDevelop innovative features to enhance user experience

Threats

Changes in data privacy regulationsGrowing user fatigue with push notificationsCompetition from established marketing automation platforms

Top Marketing Strategies for Pushly

Personalized User Onboarding

A personalized onboarding experience will guide users through Pushly's platform, helping them understand its features and achieve their desired outcomes. This will increase user engagement and satisfaction, leading to higher retention rates.

Interactive Exit-Intent Quiz

An interactive quiz triggered when users attempt to leave the website will capture their attention and provide valuable insights into their needs and interests. This data can be used to personalize future communications and increase conversion rates.

Content-Specific Call-to-Action Optimization

Tailoring call-to-actions to specific content pieces will create a more relevant and engaging user experience. This will increase the likelihood of users taking desired actions, such as subscribing to notifications, and drive conversions.

Apply these strategies to your business with just one-click at Waxwing.ai

Pushly User Persona

Name:

Mark Williams

Age :

38

Gender :

Male

Occupation :

Marketing Director

Industry :

Digital Publishing

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase website traffic and user engagement to drive subscriptions and advertising revenue
Improve audience retention and loyalty by delivering personalized content recommendations via push notifications
Track and analyze key performance indicators (KPIs) to optimize content strategy and audience engagement efforts

Frustrations

Struggling to break through the noise and capture audience attention in a crowded digital landscape
Facing challenges in converting casual visitors into loyal subscribers and paying customers
Finding it difficult to effectively measure the return on investment (ROI) of content marketing and audience engagement initiatives

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Audience Engagement Manager

Industry :

Online News Media

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

Grow the publication's subscriber base and expand its reach to new audiences
Enhance reader engagement and foster a sense of community through interactive push notifications and personalized content delivery
Increase website traffic and drive conversions by leveraging push notifications to promote high-value content and exclusive offers

Frustrations

Dealing with declining organic reach and engagement on social media platforms
Finding it challenging to retain subscribers and reduce churn rates in a highly competitive news environment
Limited resources and budget constraints to experiment with new audience engagement strategies

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Content Marketing Specialist

Industry :

E-commerce

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Drive traffic to the e-commerce website and increase sales conversions through targeted push notifications about new products, promotions, and flash sales
Improve customer engagement and brand loyalty by delivering personalized product recommendations and exclusive content via push notifications
Reduce shopping cart abandonment rates by sending timely reminders and incentives to complete purchases

Frustrations

Facing difficulties in capturing customer attention and driving engagement in a saturated e-commerce market
Limited understanding of customer behavior and preferences to effectively personalize push notifications
Struggling to measure the effectiveness of push notification campaigns and demonstrate their impact on sales revenue

Pushly Geographic and Demographic Insights

Geographic Insights: Pushly's primary market is the United States, followed by the United Kingdom and Canada. The platform demonstrates significant reach in English-speaking countries with established digital publishing industries.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
India
7.5%

Demographic Insights: Pushly's target audience consists primarily of males aged 25-34. However, there is still a substantial user base across various age groups and genders.

Age Distribution

Gender Distribution

Pushly Socio-economic Profile

Household and Income Insights: Pushly users commonly belong to households of 2-4 people with medium income levels, reflecting their professional occupations and digital engagement.

Educational and Employment Insights: Pushly's user base largely comprises full-time employees with University or College-level education, aligning with their roles in marketing and content creation.

Households Size

Income Distribution

Education Level

Employment Status

Pushly Behavioral Insights

Interest-Based Insights: Users are highly engaged in digital marketing, content strategy, and data analytics. They follow tech news and industry trends to optimize their online presence.

Technology and Social Media Usage: Users prefer LinkedIn, Twitter, and YouTube for professional networking and staying informed. They utilize a mix of desktop and mobile devices for work and leisure.

Interests

Digital MarketingContent StrategyAudience EngagementData AnalyticsMarketing AutomationTech NewsIndustry Trends

Device Breakdown

Social Media Usage

Pushly Top Competitors

Competitor	Estimated market share	Top domains
OneSignal	40%	Push Notifications, Mobile Marketing, Customer Engagement
WebEngage	30%	Marketing Automation, Customer Data Platform, Personalized Messaging
CleverTap	20%	Mobile Marketing Platform, Customer Retention, Analytics

www.pushgroup.gr

pushpress.com

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