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Publins Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: E-commerce Sales Director

Education: Master's Degree, Business Administration

Age: 34

Gender: Female

Occupation: Product Marketing Manager

Education: Bachelor's Degree, Industrial Engineering

Aylin Demir

Aylin Demir

Age: 38
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Retail
Channels: LinkedInYouTubeInstagram

Goals

  • To significantly increase market share by identifying new consumer segments and optimizing campaign reach
  • To ensure all marketing initiatives are data-driven and achieve a high ROI by leveraging advanced analytics
  • To build a strong, recognizable brand presence that resonates with target consumers across various platforms.

Pain Points

  • Difficulty in accurately measuring campaign effectiveness and attributing sales to specific marketing efforts
  • Lack of real-time insights into competitor strategies and market trends, leading to reactive instead of proactive decisions
  • Overwhelming amount of unstructured data that is hard to synthesize into actionable intelligence.

Publins Geographic Distribution

Publins primarily targets Turkey, with significant presence in key European markets like Germany, UK, and France, and some reach in the US.

Top Countries

Turkey flag

Turkey

70%
Germany flag

Germany

8%
United Kingdom flag

United Kingdom

5%
United States flag

United States

4%
France flag

France

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Publins' users are likely high-income earners from professional households, often with 3-4 members, indicating established careers.

Employment Status

Income Distribution

Education Level

Publins Behavior Analysis

Behavior Profile

Data-Driven
AI-Powered
Strategic
Analytical
Proactive
Tech-Savvy
Decision-Maker
Insight-Seeking
Optimizing
Competitive
Learning
Problem-Solving
Engaged
Research-Oriented
Goal-Oriented
Collaborative
Adaptive
Detail-Oriented
Performance-Focused
Innovative

Device Breakdown

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