Prophia's target audience encompasses commercial real estate owners, operators, investors, and lenders, specifically those managing large and complex portfolios. This includes private equity real estate funds, institutional investors, asset management firms, large property management companies, and potentially large commercial banks or financial institutions with significant real estate lending portfolios. The focus is on entities that deal with a high volume of unstructured data embedded in legal documents like leases and loan agreements. They are organizations that are mature enough to understand the value of data automation and are seeking to improve their operational efficiency, risk management, and investment performance through advanced technology. Companies that are growing rapidly or those looking to optimize existing processes will find Prophia's solution particularly appealing. The marketing seems geared towards decision-makers and technology adopters within these organizations who are responsible for financial performance, asset management, and operational excellence.