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Propeller Target Audience
User Segments
Age: 52
Gender: Male
Occupation: General Contractor
Education: Bachelor's Degree, Civil Engineering
Age: 45
Gender: Female
Occupation: Operations Manager
Education: Master's Degree, Construction Management
Age: 48
Gender: Male
Occupation: Director of Field Engineering
Education: Master's Degree, Geomatics Engineering
David Chen
Goals
- Ensure project delivery is on time and within budget through efficient site operations
- Implement cutting-edge technology to gain a competitive edge in complex projects
- Minimize disputes with subcontractors by leveraging verifiable, accurate data.
Pain Points
- Lack of real-time visibility into site progress leading to delays and cost overruns
- Inaccurate or outdated data causing rework and miscommunication between teams
- Difficulty in managing and coordinating multiple subcontractors across large project sites.
Propeller Geographic Distribution
Propeller has a strong presence in North America, particularly the US, with significant reach in Europe, serving global earthworks industries.
Top Countries
United States
United Kingdom
Canada
Australia
Sweden
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely high-income earners, typically professionals, often with families (3-4 person households) given their industry roles.
Employment Status
Income Distribution
Education Level
Propeller Behavior Analysis
Behavior Profile
Device Breakdown
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