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project:HOMES Target Audience
User Segments
Age: 72
Gender: Female
Occupation: Retired Teacher
Education: Associate Degree
Age: 68
Gender: Male
Occupation: Retired Carpenter
Education: High School
Age: 65
Gender: Female
Occupation: Unemployed Homemaker
Education: High School
Martha Henderson
Age: 72
Gender: Female
Occupation: Retired Teacher
Education: Associate Degree
Industry: Retired
Channels: FacebookYouTubeNextdoor
Goals
- To maintain independence and continue living comfortably in my own home as I age
- To ensure my home is safe and accessible, preventing falls and allowing easy movement
- To reduce my monthly utility bills, making my fixed income stretch further and easing financial burdens.
Pain Points
- Difficulty performing routine home maintenance and repairs due to physical limitations or lack of skills
- Worry about unexpected home repair costs that could deplete my savings
- Feeling isolated and struggling to find reliable, affordable help for home modifications and improvements.
project:HOMES Geographic Distribution
The business operates exclusively within the United States, specifically serving Central Virginia, indicating a hyper-local geographic focus.
Top Countries
United States
100%
Canada
0%
Mexico
0%
United Kingdom
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Service recipients are predominantly low-income individuals and smaller households. Donors span various income levels, with a portion in higher income brackets.
Employment Status
Income Distribution
Education Level
project:HOMES Behavior Analysis
Behavior Profile
volunteering
seeking assistance
community support
online engagement
social media usage
philanthropy
home improvement
seeking impact
transparency
environmental sustainability
desktop usage
mobile usage
information seeking
networking
community engagement
brand loyalty
Device Breakdown
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