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Presperse is a wholesale supplier of cosmetic ingredients, specializing in providing high-quality, innovative, and sustainably-sourced raw materials to cosmetic and personal care manufacturers globally. They offer a diverse portfolio of ingredients, including actives, encapsulated actives, pigments, emollients, and more, and are committed to transparency, ethical sourcing, and building strong partnerships with their clients. Presperse distinguishes itself through its global network, technical expertise, and commitment to corporate social responsibility.
Company : Presperse
Industry : CosmeticsPersonal Care IngredientsWholesale Distribution
Presperse Key Value propositions
Presperse Latest news
Presperse.com: Wholesale Cosmetic Ingredients Supplier
Presperse: Your trusted cosmetic ingredients supplier offering wholesale beauty supplies. Explore our high-quality products for your beauty business today!
Presperse Corporation | LinkedIn
About us · Website: http://www.presperse.com/ · Industry: Chemical Manufacturing · Company size: 51-200 employees · Type: Privately Held · Founded: 1981 · Specialties ...
Wholesale Cosmetic Ingredients Supplier | Presperse.com
May 5, 2020 ... ... new position at Presperse,” said Paulo Rodrigues, CEO of Presperse. “This is an important step as we continue our strategy of global ...
Presperse Corporation | Cosmetics & Toiletries
635 Pierce St. Somerset, NJ 08873. US. [email protected] · http://www.presperse.com ... (AP/Deodorant, Color Cosmetics, Skin Care, Sun Care). Articles & News.
Presperse SWOT Analysis
Strengths
Global sourcing network through Sumitomo Cosmetic Network.Focus on sustainable and ethically sourced ingredients.Technical expertise and personalized customer service.
Weaknesses
Relatively unknown compared to established giants.Information on pricing and minimum order quantities not readily available.Heavily reliant on the cosmetics industry's performance.
Opportunities
Growing demand for natural and sustainable personal care products.Expansion into new geographical markets.Strategic partnerships and collaborations with cosmetic brands.
Threats
Top Marketing Strategies for Presperse
Content Marketing & Thought Leadership
Establish Presperse as an industry authority by creating valuable content, such as blog posts, webinars, and ebooks, on cosmetic formulation, ingredient trends, and sustainability. This will attract potential customers and position Presperse as a trusted resource for information and expertise.
Strategic Partnerships & Collaborations
Partner with complementary businesses in the cosmetics and personal care industry, such as formulation labs, packaging suppliers, and industry associations. This will expand Presperse's reach to a wider audience and provide access to new markets and potential customers.
E-commerce Optimization & Digital Marketing
Enhance the online platform to offer a seamless and informative user experience, incorporating features like personalized product recommendations, detailed ingredient information, and secure online ordering. Implement targeted digital marketing campaigns to reach relevant audiences on social media and search engines.
Presperse User Persona
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GOALS
Frustrations
Presperse Geographic and Demographic Insights
Geographic Insights: Presperse's main market is the US, followed by key European and Asian markets reflecting global reach and demand for cosmetic ingredients.
Top Countries
United States
40%
France
15%
Germany
10%
Japan
8%
South Korea
7%
Demographic Insights: Presperse's target audience is primarily female, aged between 25-44, reflecting the demographics of decision-makers in the cosmetics industry.
Age Distribution
Gender Distribution
Presperse Socio-economic Profile
Household and Income Insights: Presperse's target audience falls mostly within the middle-income bracket, with a mix of household sizes suggesting diverse lifestyles.
Educational and Employment Insights: Presperse's target audience is highly educated, with a majority employed full-time, indicating a focus on professionals in the cosmetics industry.
Households Size
Income Distribution
Education Level
Employment Status
Presperse Behavioral Insights
Interest-Based Insights: Target users show strong interest in organic, sustainable, and ethically sourced cosmetics, aligning with Presperse's core values.
Technology and Social Media Usage: Users primarily engage via LinkedIn, Instagram, and Youtube on desktops, indicating a professional online presence.
Interests
Device Breakdown
Social Media Usage
Presperse Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Croda International | 35% | Specialty Chemicals, Personal Care Ingredients, Performance Technologies |
| Ashland | 25.5% | Specialty Chemicals, Adhesives, Coatings |
| BASF | 18.5% | Chemicals, Plastics, Agricultural Solutions |
