Prepare/Enrich : Market and Competitor Analysis

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premierphillypt.com

www.prepared911.com

Prepare/Enrich is a company that offers a relationship assessment tool used by facilitators to help couples strengthen their relationships. They offer different versions of their assessment tailored to specific needs such as premarital, parenting, and Catholic couples. Facilitators are trained to administer the assessment and guide couples through the process of understanding and improving their relationship dynamics.

Company : Prepare/Enrich

Industry : Relationship CounselingMarriage CounselingFamily Counseling

Major Markets

United States

Canada

United Kingdom

Key Competitors

RELATE

The Gottman Institute

Focus on the Family

Prepare/Enrich Key Value propositions

Relationship Assessment

Facilitator Training

Couple Resources

Faith-Based Applications

Prepare/Enrich Latest news

Prepare/Enrich

Prepare/Enrich is the #1 premarital and marriage assessment tool, using evidence-based skills and insights to foster healthy relationships.

Premarital counseling should be a top priority (and a Prepare/Enrich ...

Apr 21, 2018 ... I'm happy to answer any questions about therapy in general or about Prepare/Enrich!! Going through premarital counseling made me feel more ...

The Assessment - Prepare/Enrich

The Prepare/Enrich assessment deepens the bond a couple has by providing a personalized snapshot of their relationship.

Prepare/Enrich - has anyone done this pre marital counselling? : r ...

Apr 27, 2016 ... PREPARE-ENRICH seeks to cover numerous topics & measures the level of agreement & disagreement with a couple.

Prepare/Enrich SWOT Analysis

Strengths

Established brand with a strong reputation in the market.Research-based and customizable assessments cater to various relationship stages and needs.Comprehensive facilitator training and resources ensure program fidelity and effectiveness.

Weaknesses

Reliance on trained facilitators limits scalability and accessibility for individuals in remote areas.Pricing structure and subscription model not readily available, impacting transparency for potential customers.Marketing efforts may not effectively reach younger generations or those less familiar with relationship assessments.

Opportunities

Expand digital offerings to include self-guided assessments and online resources for couples.Partner with religious institutions to offer Prepare/Enrich as part of premarital or marriage enrichment programs.Develop targeted marketing campaigns to reach specific demographics, such as blended families or couples facing unique challenges.

Threats

Competition from free or low-cost relationship resources available online.Increasing societal acceptance of alternative relationship models may impact demand for traditional marriage counseling services.Economic downturn could lead to decreased spending on discretionary services like relationship counseling.

Top Marketing Strategies for Prepare/Enrich

Targeted Influencer Marketing

Partner with relationship experts, therapists, and religious leaders to promote Prepare/Enrich to their audience. This leverages their credibility and reaches a highly relevant segment.

Content Marketing for Specific Relationship Stages

Develop valuable content like blog posts, videos, and webinars tailored to premarital, married, and parenting couples. This positions Prepare/Enrich as a resource for different stages of relationship development.

Community Building and Engagement

Create an online community where users can connect, share experiences, and access support resources. This builds brand loyalty, generates user-generated content, and fosters a sense of belonging.

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Prepare/Enrich User Persona

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Planning her wedding and wants to ensure a strong foundation for her marriage, using resources and tools to proactively address potential conflicts and areas of growth
Seeking guidance on navigating the challenges of merging families as she and her fiance both have children from previous relationships
Hoping to improve communication and emotional intimacy with her partner to build a lasting and fulfilling partnership

Frustrations

Feeling overwhelmed with wedding planning and worries about being on the same page as her fiance
Experiencing anxiety about the complexities of blending families and creating a harmonious home life
Frustrated by recurring communication breakdowns with her partner and desires healthier conflict resolution skills

Name:

Mark Johnson

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Wants to work through ongoing communication issues in his marriage and learn how to better understand his wife's emotional needs
Seeking strategies for managing stress and maintaining a healthy work-life balance to improve his overall well-being and relationship satisfaction
Interested in exploring shared values and goals as a couple to ensure they are both fulfilled and working towards a common vision for their future

Frustrations

Feels like he and his wife are speaking different languages and struggles to resolve conflicts constructively
Often feels emotionally exhausted from work, which impacts his ability to be present and engaged with his wife and children
Worries about growing apart from his wife over time due to differing priorities and lack of quality time together

Name:

Pastor David Miller

Age :

45

Gender :

Male

Occupation :

Pastor

Industry :

Religious Institution

Education :

Master's Degree, Divinity

Preferred platforms

GOALS

Seeking a comprehensive and research-based program to enhance his church's pre-marital counseling program for engaged couples
Wants to provide his congregation with practical tools and resources to strengthen their marriages and families
Aims to create a supportive community environment within the church that encourages healthy relationships and provides guidance during challenging times

Frustrations

Concerned about the high rate of divorce and marital problems within his congregation and wants to offer proactive support
Finds that many couples lack the communication skills and conflict resolution strategies needed for healthy relationships
Feels limited in his ability to provide in-depth counseling due to time constraints and the need to address a wide range of pastoral care issues

Prepare/Enrich Geographic and Demographic Insights

Geographic Insights: Prepare/Enrich's primary market is the US, followed by Canada and the UK. This suggests a focus on English-speaking countries with established marriage counseling markets.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
New Zealand
7.5%

Demographic Insights: Prepare/Enrich's target audience consists of adults aged 25-54, with a slightly higher representation of women. This aligns with couples seeking relationship support during key life stages.

Age Distribution

Gender Distribution

Prepare/Enrich Socio-economic Profile

Household and Income Insights: Prepare/Enrich's users are primarily from households of 2-4 people, reflecting couples and families. The income distribution suggests affordability across various income levels.

Educational and Employment Insights: The majority of users are employed full-time or are students, with a high proportion having university or college degrees, highlighting an educated and engaged user base.

Households Size

Income Distribution

Education Level

Employment Status

Prepare/Enrich Behavioral Insights

Interest-Based Insights: Users show strong interest in strengthening relationships, seeking marriage and family support, personal growth, and faith-based resources.

Technology and Social Media Usage: Users are active on social media, particularly YouTube, Facebook, and Instagram, and utilize a mix of desktop and mobile devices.

Interests

RelationshipsMarriageCounselingFamilyParentingSelf-HelpReligion

Device Breakdown

Social Media Usage

Prepare/Enrich Top Competitors

Competitor	Estimated market share	Top domains
RELATE	40%	Relationship Counseling, Marriage Support, Family Therapy
The Gottman Institute	35%	Relationship Research, Couple Therapy Training, Educational Resources
Focus on the Family	25%	Faith-Based Counseling, Parenting Resources, Marriage Enrichment

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www.prepared911.com

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