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Pow Social Media's target audience is small businesses, particularly those in the food and healthcare industries, as evidenced by their case studies. They focus on local businesses that can benefit from a stronger online presence, increased customer engagement, and ultimately, higher revenue.
Pow Social Media's primary market is Jamaica, followed by Trinidad and Tobago, Barbados, Guyana and Antigua and Barbuda reflecting a focus on Caribbean businesses.
Jamaica
Trinidad and Tobago
Barbados
Guyana
Antigua and Barbuda
Primary age group concentration shows strong presence in:
31-35
Most active age range
Pow Social Media's target users typically belong to households of 2-4 people with medium income levels, indicative of small business owners and families.
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