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Pow Social Media Target Audience

Pow Social Media's target audience is small businesses, particularly those in the food and healthcare industries, as evidenced by their case studies. They focus on local businesses that can benefit from a stronger online presence, increased customer engagement, and ultimately, higher revenue.

User Segments

Pow Social Media Geographic Distribution

Pow Social Media's primary market is Jamaica, followed by Trinidad and Tobago, Barbados, Guyana and Antigua and Barbuda reflecting a focus on Caribbean businesses.

Top Countries

Jamaica flag

Jamaica

60%
Trinidad and Tobago flag

Trinidad and Tobago

15%
Barbados flag

Barbados

10%
Guyana flag

Guyana

7.5%
Antigua and Barbuda flag

Antigua and Barbuda

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Pow Social Media's target users typically belong to households of 2-4 people with medium income levels, indicative of small business owners and families.

Employment Status

Income Distribution

Education Level

Pow Social Media Behavior Analysis

Behavior Profile

Device Breakdown

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