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Postie Target Audience
User Segments
Age: 34
Gender: Female
Occupation: Senior Digital Marketing Manager
Education: Master's Degree, Marketing Analytics
Age: 42
Gender: Male
Occupation: Director of Growth Marketing
Education: Master's Degree, Business Administration
Age: 30
Gender: Female
Occupation: Marketing Operations Specialist
Education: Bachelor's Degree, Marketing
Sarah Chen
Goals
- Increase customer lifetime value through targeted re-engagement campaigns
- Optimize marketing spend by proving measurable ROI for all channels, including direct mail
- Seamlessly integrate direct mail with our existing digital marketing funnels to create a unified customer journey.
Pain Points
- Difficulty in attributing direct mail performance to actual sales
- Lack of precise targeting capabilities for physical mail campaigns
- Manual and time-consuming processes for direct mail execution and personalization.
Postie Geographic Distribution
Primarily focused on the US market with strong domestic operations. Minor expansion into Canada, UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are generally in 2-4 person households with medium to high income levels, indicative of professional roles.
Employment Status
Income Distribution
Education Level
Postie Behavior Analysis
Behavior Profile
Device Breakdown
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