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Porter Target Audience
User Segments
Age: 30
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree in Business Administration
Age: 35
Gender: Male
Occupation: Retail Store Manager
Education: Bachelor's Degree in Retail Management
Age: 28
Gender: Female
Occupation: Marketing Specialist (Self-Employed)
Education: Bachelor's Degree in Marketing
Aisha Sharma
Goals
- To ensure timely and cost-effective delivery of products to her customers across various cities
- To streamline her logistics operations to handle increasing order volumes without significant overhead
- To maintain high customer satisfaction through reliable shipping and transparent tracking.
Pain Points
- Unreliable delivery partners causing delays and customer complaints
- High shipping costs eating into profit margins for her e-commerce business
- Lack of real-time visibility and tracking for ongoing shipments, leading to uncertainty.
Porter Geographic Distribution
Porter's dominant market is India, with growing international presence in UAE, Turkey, and Bangladesh. This shows a strong focus on South Asia and Middle East expansion.
Top Countries
India
United Arab Emirates
Turkey
Bangladesh
Other
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are predominantly middle-income individuals/families (3-4 members) or small businesses, seeking cost-effective logistics.
Employment Status
Income Distribution
Education Level
Porter Behavior Analysis
Behavior Profile
Device Breakdown
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