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Porter Target Audience

Porter's target audience encompasses a wide range of users requiring logistics support, including individuals, small and medium-sized businesses (SMEs), and larger enterprises. They operate in various industries and utilize Porter's services for tasks like goods delivery, house shifting, and courier needs.

User Segments

Porter Geographic Distribution

Porter's primary market is India, capturing a significant majority of its user base. However, there are emerging opportunities in neighboring South Asian countries.

Top Countries

India flag

India

98%
Nepal flag

Nepal

1%
Sri Lanka flag

Sri Lanka

0.5%
Bangladesh flag

Bangladesh

0.3%
Bhutan flag

Bhutan

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Porter's services appeal to a mix of income levels, with a higher concentration in the middle-income bracket and households of 2-4 people.

Employment Status

Income Distribution

Education Level

Porter Behavior Analysis

Behavior Profile

Device Breakdown

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