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Porter's target audience encompasses a wide range of users requiring logistics support, including individuals, small and medium-sized businesses (SMEs), and larger enterprises. They operate in various industries and utilize Porter's services for tasks like goods delivery, house shifting, and courier needs.
Porter's primary market is India, capturing a significant majority of its user base. However, there are emerging opportunities in neighboring South Asian countries.
India
Nepal
Sri Lanka
Bangladesh
Bhutan
Primary age group concentration shows strong presence in:
31-35
Most active age range
Porter's services appeal to a mix of income levels, with a higher concentration in the middle-income bracket and households of 2-4 people.
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