Popular Marketing's target audience is businesses looking to acquire new customers. They primarily work with medium-sized businesses and offer various services, including email marketing, list and data management, and customer acquisition. They target businesses in various industries, including automotive, beauty, consumer goods, education, entertainment, financial services, food and beverage, gaming, health, home services, insurance, legal services, media and publishing, mobile apps, online services, retail, seasonal, software, subscriptions, sweepstakes, telecom, wireless, satellite, travel, and leisure.