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Ponce Bank Target Audience
Ponce Bank targets individuals, families, and small businesses primarily in the Bronx and surrounding New York City boroughs. They focus on underserved communities and those seeking personalized banking solutions and financial guidance.
User Segments
Ponce Bank Geographic Distribution
Ponce Bank's primary market is the United States, capturing 95% of its user base. Its community focus and services also resonate with Hispanic communities, evident in the remaining 5% spread across the Dominican Republic, Mexico, Puerto Rico, and Cuba.
Top Countries
United States
Dominican Republic
Mexico
Puerto Rico
Cuba
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Ponce Bank serves a diverse income demographic with a concentration in the middle-income bracket. Households of 2-4 people represent a significant portion, reflecting their focus on families.
Employment Status
Income Distribution
Education Level
Ponce Bank Behavior Analysis
Behavior Profile
Device Breakdown
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