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Poltio is a SaaS platform that helps businesses understand and segment their user base through interactive content and declared data. They offer a range of tools and features for creating engaging content, collecting user data, and analyzing results. Their platform aims to help businesses drive revenue and build stronger customer relationships.
Company : Poltio
Industry : Market ResearchCustomer EngagementSaaS
Poltio Key Value propositions
Poltio Latest news
Politecnico di Torino
Da 160 anni, il Politecnico di Torino è una delle istituzioni pubbliche più prestigiose a livello italiano ed internazionale nella formazione, ricerca, ...
Studying Penguins in Antarctica with Mike Polito
We then sat down with Dr. Poltio to learn more about his research in the southern continent and why science collaborations so important for his work. Listen to ...
Career services | Politecnico di Torino
Two major annual fairs dedicated to the world of ... News and opportunities · Higher Education and ... Log in for users registered to Apply@polito. (with ...
Facilitating Successful Advisor Mergers & Acquisitions By Avoiding ...
Sep 19, 2023 ... Executive Summary. Jessica Polito ... news and that's why you know the name, or ... important to lay a foundation of what step back actually means.
Poltio SWOT Analysis
Strengths
User-friendly platform for creating engaging content.Strong data analysis and segmentation capabilities.Integrations with popular marketing tools.
Weaknesses
Relatively new player in a competitive market.Pricing may not be suitable for all businesses.Limited brand awareness compared to established competitors.
Opportunities
Expand into new markets and industries.Develop AI-powered features for enhanced insights.Build strategic partnerships to increase market reach.
Threats
Intense competition from established market research companies.Rapid technological advancements requiring continuous innovation.Data privacy concerns and regulations.
Top Marketing Strategies for Poltio
Poltio User Persona
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Preferred platforms
GOALS
Frustrations
Poltio Geographic and Demographic Insights
Geographic Insights: Poltio's primary market is the United States, followed by the United Kingdom and Canada. They are also gaining traction in Australia and Germany.
United States
45%
United Kingdom
15%
Canada
10%
Australia
8%
Germany
7%
Demographic Insights: Poltio's target audience is primarily females aged 25-34, reflecting higher engagement in marketing and tech roles.
Poltio Socio-economic Profile
Household and Income Insights: Poltio's users typically belong to households of 2-4 people with medium income levels, aligning with professionals in their target roles.
Educational and Employment Insights: Poltio's user base heavily comprises full-time employees with University or College degrees, emphasizing its appeal to educated professionals.
Poltio Behavioral Insights
Interest-Based Insights: Poltio's target audience shows strong interest in digital marketing, market research, data analytics, SaaS, technology trends, business news, and content marketing.
Technology and Social Media Usage: Poltio's users primarily access their platform via desktop devices, with a strong presence on LinkedIn and YouTube.
Poltio Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Typeform | 35.2% | Market Research, Customer Feedback, Online Surveys |
SurveyMonkey | 30% | Market Research, Customer Experience, Academic Research |
Qualtrics | 25.8% | Experience Management, Market Research, Customer Experience |