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CB Insights

Gartner

Forrester Research

Top Marketing Channels

CB Insights

  • Content Marketing
  • Examples: Industry reports, Whitepapers, Blog posts
  • Campaigns: Future of Fintech Report, State of Venture Q3, AI Trends Report
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, YouTube
  • Campaigns: Daily insights updates, Event promotions, Expert interviews
  • Webinars/Events
  • Examples: Live webinars, Virtual conferences, Industry panels
  • Campaigns: Uncovering Emerging Technologies, Decoding the Unicorn Landscape, The Future of Data Intelligence

Top Sales Channels

  • Direct Sales
  • Enterprise sales team, Account executives, Business development managers
  • Customized solution pitches, Executive briefings, Strategic partnership development
  • Inbound Sales
  • Website demo requests, Content downloads, Contact us forms
  • Free trial sign-ups, Lead nurturing sequences, Discovery call scheduling
  • Partnerships
  • Technology integrations, Reseller agreements, Joint ventures
  • Co-marketing initiatives, Referral programs, API access partnerships

PMSI SWOT Analysis

Strengths

Extensive data on venture capital and emerging technologies

Strong brand recognition in the tech intelligence space

Powerful platform for tracking private markets.

Weaknesses

High subscription costs may limit accessibility

Focus primarily on private markets

Data accuracy can sometimes be challenged.

Opportunities

Expansion into new industry verticals

Developing AI-powered predictive analytics

Increased demand for market intelligence in uncertain economic times.

Threats

Emergence of new data providers

Data privacy regulations

Economic downturn impacting tech investments.

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