Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
FindLaw
Scorpion
Top Marketing Channels
FindLaw
- Content Marketing
- Examples: Legal blogs, Whitepapers, Case studies
- Campaigns: SEO-driven legal guides, 'Know Your Rights' series, Attorney spotlights
- SEO/SEM
- Examples: Organic search ranking, Paid ads on Google, Local SEO optimization
- Campaigns: Keyword-targeted PPC campaigns, Google My Business optimization for law firms, Local service ads for specific practice areas
- Email Marketing
- Examples: Legal news newsletters, Product updates, Promotional offers
- Campaigns: Monthly legal industry updates, 'Grow Your Practice' email series, Holiday service promotions
Top Sales Channels
- Direct Sales
- Phone consultations, In-person meetings, Webinar follow-ups
- Free website audit offer, Personalized demo scheduling, Consultative sales approach
- Website Lead Capture
- Contact forms, Request a demo forms, Free resource downloads
- Gated content for lead generation, 'Get a Quote' calls to action, Live chat for immediate inquiries
- Partner Referrals
- Referrals from legal tech companies, Bar associations, Industry events
- Strategic partnership programs, Co-marketing with complementary service providers, Referral incentives for existing clients
PMP Marketing Group SWOT Analysis
Strengths
Strong brand recognition in the legal industry
Extensive legal content library
Large existing client base.
Weaknesses
Perceived as a legacy provider
Less agile than newer competitors
Potentially higher pricing.
Opportunities
Expand into new legal tech integrations
Develop more niche-specific content
Offer advanced data analytics for clients.
Threats
Emergence of specialized legal marketing agencies
Changes in search engine algorithms
Law firms building in-house marketing teams.
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