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Plnar Target Audience

User Segments

Age: 52

Gender: Female

Occupation: Chief Claims Officer

Education: Master's Degree, Business Administration

Age: 48

Gender: Male

Occupation: VP of Technology & Operations

Education: Bachelor's Degree, Computer Science

Age: 45

Gender: Female

Occupation: Director of Claims Innovation

Education: Bachelor's Degree, Finance

Catherine Thompson

Catherine Thompson

Age: 52
Gender: Female
Occupation: Chief Claims Officer
Education: Master's Degree, Business Administration
Industry: Insurance
Channels: LinkedInYouTubeX

Goals

  • Streamline claims processes to significantly reduce cycle times and operational costs
  • Enhance policyholder satisfaction by implementing efficient and transparent claims experiences
  • Leverage cutting-edge technology, like AI and virtual inspections, to gain a competitive advantage in the market.

Pain Points

  • Difficulty in accurately assessing large loss claims remotely, leading to increased on-site costs
  • Slow adoption of new technologies within the organization due to resistance to change
  • Inconsistent data collection and estimation processes across different adjusters and teams.

Plnar Geographic Distribution

Plnar's primary market is the United States, followed by Canada. Other significant, but smaller, markets include the UK, Australia, and Germany.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 3-4 person households with medium to high income levels, reflecting professional and stable demographics.

Employment Status

Income Distribution

Education Level

Plnar Behavior Analysis

Behavior Profile

Technology Adoption
Innovation
Efficiency Seeking
Problem Solving
Customer Experience Focused
Digital Savvy
Data-Driven Decision Making
Self-Service Preference
Online Research
Social Media Engagement (LinkedIn)
Solution Seeking
Professional Networking
Content Consumption (YouTube)
Mobile Usage
Early Adopter
ROI Conscious

Device Breakdown

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