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Nware Target Audience
User Segments
Age: 18
Gender: Male
Occupation: Student
Education: High School
Age: 20
Gender: Female
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 19
Gender: Male
Occupation: Student / Food Service Worker
Education: High School
Leo "The Budget Gamer" Rodriguez
Age: 18
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: YouTubeTikTokInstagram
Goals
- To be able to play the latest games with his friends without needing to buy expensive hardware
- To save money on entertainment so he can allocate funds to other necessities like tuition or daily expenses
- To maintain good grades while still enjoying his gaming hobby and social life.
Pain Points
- Not being able to afford a high-end gaming PC like his wealthier friends
- Experiencing lag or poor performance when trying to play demanding games on his older devices
- Limited free time due to studies and part-time work, making it hard to commit to long gaming sessions.
Nware Geographic Distribution
Nware's roots are in Spain, with significant growth in Mexico and emerging markets, targeting gamers seeking accessible solutions globally.
Top Countries
Spain
35%
Mexico
20%
Brazil
10%
India
8%
Philippines
7%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium to low-income individuals in 2-4 person households, seeking affordable gaming.
Employment Status
Income Distribution
Education Level
Nware Behavior Analysis
Behavior Profile
Casual gamer
Cross-platform
Convenience
Accessibility
Progress synchronization
Existing game libraries
Online communities
Digital subscriptions
Flexibility
Unwind
Tech reviews
Streaming
Digital literacy
YouTube
Reddit
Seamless
No downloads
Feedback
Community-oriented
Managing accounts
Device Breakdown
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