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Playbook Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Graphic Design Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Photography Student (Part-Time Freelancer)
Education: Bachelor's Degree (in progress)
Age: 19
Gender: Female
Occupation: Digital Art Student
Education: High School
Maya Singh
Goals
- To build a strong and diverse portfolio that showcases her design skills to potential clients and employers
- To learn and master new design software and techniques to stay competitive in the creative industry
- To connect with other emerging artists and designers for collaboration and networking opportunities.
Pain Points
- Struggling to organize and quickly find specific design files across various projects, leading to wasted time and missed deadlines
- Limited access to professional-grade tools or platforms that can handle large creative files without compromising speed or quality
- Difficulty in sharing large design files with professors or collaborators efficiently without encountering file size limitations or slow upload speeds.
Playbook Geographic Distribution
Playbook primarily targets the US and UK markets, with significant presence in Canada, Australia, and Germany, focusing on Western creative hubs.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 1-2 person households with medium to high incomes, reflecting individual professionals and small business owners.
Employment Status
Income Distribution
Education Level
Playbook Behavior Analysis
Behavior Profile
Device Breakdown
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