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Playbook Target Audience

Playbook's target audience is creative professionals and teams, including designers, artists, photographers, marketers, and agencies. They offer solutions for both individual freelancers and larger design teams. They also specifically target design students with educational resources and promotions.

User Segments

Playbook Geographic Distribution

Playbook's primary market is the United States, followed by the United Kingdom and Canada. This suggests a focus on English-speaking markets with strong creative industries.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Playbook users are typically in households of 1-2 people, aligning with the lifestyles of freelancers and young professionals. The income distribution suggests a concentration in the middle-income range.

Employment Status

Income Distribution

Education Level

Playbook Behavior Analysis

Behavior Profile

Device Breakdown

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