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Pipedrive's target audience is primarily small and medium-sized businesses (SMBs) across various industries. Their software caters to sales teams and individuals looking to improve their sales processes and drive revenue growth. They also target specific user groups like startups and larger teams with tailored plans and features.
Pipedrive's top markets are primarily English-speaking countries, with the US and UK contributing to over 55% of their user base.
United States
United Kingdom
Germany
Brazil
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Pipedrive's user base predominantly consists of individuals from households of 2-4 people, indicating a mix of young professionals and families, largely with middle-income levels.
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