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Pipedrive Target Audience

Pipedrive's target audience is primarily small and medium-sized businesses (SMBs) across various industries. Their software caters to sales teams and individuals looking to improve their sales processes and drive revenue growth. They also target specific user groups like startups and larger teams with tailored plans and features.

User Segments

Pipedrive Geographic Distribution

Pipedrive's top markets are primarily English-speaking countries, with the US and UK contributing to over 55% of their user base.

Top Countries

United States flag

United States

45.2%
United Kingdom flag

United Kingdom

12.7%
Germany flag

Germany

8.9%
Brazil flag

Brazil

6.5%
Australia flag

Australia

5.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Pipedrive's user base predominantly consists of individuals from households of 2-4 people, indicating a mix of young professionals and families, largely with middle-income levels.

Employment Status

Income Distribution

Education Level

Pipedrive Behavior Analysis

Behavior Profile

Device Breakdown

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