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Persefoni Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Sustainability Coordinator

Education: Bachelor's Degree

Age: 45

Gender: Male

Occupation: Operations Manager

Education: Master's Degree

Age: 38

Gender: Female

Occupation: Environmental Compliance Officer

Education: Bachelor's Degree

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Sustainability Coordinator
Education: Bachelor's Degree
Industry: Retail
Channels: LinkedInYouTubeInstagram

Goals

  • Accurately calculate and report the company's carbon footprint for basic compliance
  • Simplify the process of gathering and inputting diverse operational data for emissions tracking
  • Effectively communicate sustainability efforts to customers and stakeholders to build brand trust.

Pain Points

  • Difficulty in collecting fragmented data from various internal departments for carbon accounting
  • Lack of clear, guided workflows for sustainability reporting leading to confusion
  • Limited budget and resources for adopting complex or expensive carbon management solutions.

Persefoni Geographic Distribution

Persefoni has a strong global presence, with a significant user base in the US and UK, and growing markets in Germany, Japan, and Canada, reflecting its distributed operational strategy.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

15%
Germany flag

Germany

10%
Japan flag

Japan

8%
Canada flag

Canada

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 3-4 person households and primarily fall into medium to high income brackets, indicating established professionals.

Employment Status

Income Distribution

Education Level

Persefoni Behavior Analysis

Behavior Profile

LinkedIn
Sustainability trends
Regulatory compliance
Corporate Social Responsibility
Environmental investing
Data analytics
Business efficiency
Climate tech innovation
YouTube
Twitter
Self-service
Problem-solving
Strategic planning
Information seeking
Proactive
Tech-savvy
Continuous learning
Goal-oriented
Collaboration

Device Breakdown

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