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Perplexity AI Target Audience

User Segments

Age: 32

Gender: Female

Occupation: AI Research Scientist

Education: Doctorate Degree, Computer Science

Age: 26

Gender: Male

Occupation: Machine Learning Engineer

Education: Master's Degree, Data Science

Age: 20

Gender: Female

Occupation: Computer Science Student

Education: Bachelor's Degree (in progress), Computer Science

Dr. Anya Sharma

Dr. Anya Sharma

Age: 32
Gender: Female
Occupation: AI Research Scientist
Education: Doctorate Degree, Computer Science
Industry: Technology
Channels: LinkedInXReddit

Goals

  • To publish groundbreaking research in AI and machine learning
  • To develop innovative AI models that solve complex real-world problems
  • To collaborate with leading experts in the AI community to advance the field.

Pain Points

  • Difficulty in finding accurate and up-to-date research papers efficiently
  • The overwhelming amount of information and noise in online research databases
  • Time constraints due to administrative tasks rather than core research.

Perplexity AI Geographic Distribution

Users are predominantly in the US and India, with significant presence in the UK, Canada, and Germany, indicating a global reach for AI-powered information retrieval.

Top Countries

United States flag

United States

35%
India flag

India

15%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 2-4 person households with medium to high income, indicating professionals and academics seeking advanced information.

Employment Status

Income Distribution

Education Level

Perplexity AI Behavior Analysis

Behavior Profile

Online Learning
Technology News
Scientific Research
Productivity Tools
Data Analysis
Software Development
Current Events
YouTube Usage
LinkedIn Usage
X Usage
Reddit Usage
Desktop Usage
Information Retrieval
Research Efficiency
Source Verification
Problem Solving
Knowledge Acquisition
Content Synthesis

Device Breakdown

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