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Company : Penji
Industry : Graphic DesignMarketing ServicesSoftware as a Service (SaaS)
Penji Key Value propositions
Penji Latest news
Penji - Unlimited Graphic Design By The World's Top Talent | 1000+ ...
Meet your new design team · Meet Penji · Save time. Save money. Save your brand. · 1.25M · 120+ · 50% · 98% · “Penji excelled in streamlining COVID-19 communications”.
Penji | Modern Tutor Scheduling for Higher Ed
Penji helps college learning centers double their student traffic. We are passionate about making help easy to find - our mobile-friendly scheduling system ...
15 Best Marketing Strategies For Universities | Penji
Mar 4, 2023 ... Showcase success. graduate success illustration by penji. For some, knowing what alumni are doing after graduation is important. Just like ...
Penji | Philadelphia PA
These Top 10 Image to Video AI Tools (free & paid) can help you: * Save ... https://penji.co/best-graphic-design-services/ · Amelia Gustah and 50 others.
Penji SWOT Analysis
Strengths
Subscription-based model ensures recurring revenue.Access to a diverse pool of skilled designers.Fast turnaround times compared to traditional agencies.
Weaknesses
Reliance on online communication might not suit all clients.Risk of designer-client mismatch in style and communication.Limited control over individual designer's output quality.
Opportunities
Expand into new design verticals like UX/UI or video.Develop AI-powered tools to streamline design process.Target larger businesses with enterprise-level plans.
Threats
Competition from freelance platforms and other design services.Economic downturn impacting marketing budgets.Evolving customer preferences for design styles and trends.
Top Marketing Strategies for Penji
Penji User Persona
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Preferred platforms
GOALS
Frustrations
Penji Geographic and Demographic Insights
Geographic Insights: Penji's target market is heavily concentrated in North America, particularly the US and Canada, followed by the UK and Australia.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
India
7.5%
Demographic Insights: Penji's primary users are aged 25-34, followed by 18-24, indicating a preference among young professionals and entrepreneurs. The platform appeals slightly more to females.
Penji Socio-economic Profile
Household and Income Insights: Penji's user base largely comprises individuals in 1-2 person households with medium income levels, suggesting a focus on freelancers and small business owners.
Educational and Employment Insights: Most users are employed full-time or are business owners. The majority have a university or college education, emphasizing their need for professional design solutions.
Penji Behavioral Insights
Interest-Based Insights: Users are interested in graphic design, digital and social media marketing, branding, and content creation. This aligns with Penji's offering as a design service for businesses.
Technology and Social Media Usage: Users prefer Instagram, LinkedIn, and Facebook. They show a preference for desktop devices, suggesting work-related usage of Penji's services.
Penji Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Canva | 45.5% | Graphic Design, DIY Design Tools, Social Media Marketing |
Adobe Creative Cloud | 35% | Professional Design Software, Photography & Video Editing, Cloud-based Services |
Visme | 19.5% | Infographic & Presentation Design, Visual Content Creation, Marketing & Education |