Top Marketing Strategies for Patreon

Patreon User Persona

Name:

Ava Thompson

Age :

28

Gender :

Female

Occupation :

Illustrator and Graphic Designer

Industry :

Creative Arts

Education :

Bachelor of Fine Arts, Graphic Design

Preferred platforms

GOALS

• Grow a loyal online audience who supports her creative work and commissions
• Transition from freelance work to a more sustainable income through recurring memberships
• Expand her online shop to sell digital art prints, merchandise, and design templates.

Frustrations

• Reaching a wider audience organically on social media is becoming increasingly difficult
• Managing multiple income streams from freelance work and digital sales is time-consuming
• Finding the time to create new content consistently while handling the administrative tasks of her business is challenging.

Name:

Mark Chen

Age :

32

Gender :

Male

Occupation :

Podcast Host and Video Game Streamer

Industry :

Entertainment and Media

Education :

Bachelor of Arts, Communication Studies

Preferred platforms

GOALS

• Build a thriving community around his podcast and gaming content
• Generate consistent income from his passion projects to eventually pursue content creation full-time
• Invest in higher-quality equipment and software to enhance the production value of his content.

Frustrations

• Monetizing his content solely through advertising revenue is unreliable and fluctuates significantly
• Balancing content creation with his full-time job leaves limited time for community engagement
• Growing his audience organically on platforms saturated with similar content creators is a constant challenge.

Name:

Sarah Miller

Age :

24

Gender :

Female

Occupation :

Musician and Songwriter

Industry :

Music

Education :

Associate of Arts, Music Performance

Preferred platforms

GOALS

• Connect with dedicated fans and offer exclusive behind-the-scenes content of her music creation process
• Fund the production and marketing costs of her debut album through fan support
• Collaborate with other musicians and artists on projects funded through a sustainable income stream.

Frustrations

• Getting discovered by new fans in the crowded music industry feels overwhelming
• Relying on gigs and merchandise sales for income is unpredictable and limits creative freedom
• Balancing her time between creating music, promoting her work, and engaging with fans online is demanding.

Patreon Geographic and Demographic Insights

Geographic Insights: Patreon's primary user base is in the United States, followed by significant presence in the UK, Canada, Australia, and Germany.

Demographic Insights: Patreon's user base skews towards 18-34 year olds, with a slight majority being male. This aligns with the demographics of content creators and online consumers.

Patreon Socio-economic Profile

Household and Income Insights: Patreon users often have smaller households, with a majority earning within the middle-income bracket, reflecting the independent nature of many creators.

Educational and Employment Insights: A large portion of Patreon users are likely to be employed full-time or self-employed, with a high proportion having some level of college or university education.

Patreon Behavioral Insights

Interest-Based Insights: Patreon users have diverse interests, spanning technology, arts, music, gaming, film, writing, and design, reflecting the platform's diverse creator base.

Technology and Social Media Usage: Patreon users are active on social media, primarily YouTube, Instagram, and Twitter. They utilize a mix of desktop and mobile devices.

Patreon Top Competitors