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PathLight International Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 42

Gender: Female

Occupation: Hospital Administrator

Education: Professional Degree, Healthcare Management

Age: 55

Gender: Male

Occupation: Financial Advisor

Education: Bachelor's Degree, Finance

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: LinkedInYouTubeFacebook

Goals

  • To leverage my financial success to create meaningful impact in children's lives through education
  • To ensure my charitable contributions are transparent and directly benefit those in need
  • To inspire future generations to pursue education and break cycles of poverty.

Pain Points

  • Lack of transparency in charitable organizations and fear of misallocated funds
  • Limited time to thoroughly research and vet impactful philanthropic opportunities
  • Seeing educational disparities persist despite global efforts and technological advancements.

PathLight International Geographic Distribution

The primary donor base is in the US, with significant support from Canada, reflecting a strong North American focus.

Top Countries

United States flag

United States

85%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are generally medium to high income, often living in 2-4 person households, indicating financial stability.

Employment Status

Income Distribution

Education Level

PathLight International Behavior Analysis

Behavior Profile

Altruism
Socially Conscious
Impact Driven
Transparency
Accountability
Direct Impact
Long-term Sustainability
Christian Values
Community Development
Education Reform
Social Justice
Faith-based Initiatives
Engagement Opportunities
Volunteering
Family Involvement
Measurable Outcomes
Data-driven Evidence
Digital Engagement
Trust
Personal Connection

Device Breakdown

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