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PathLight International Target Audience

PathLight International's target audience are individuals passionate about education and breaking the cycle of poverty. They are likely to be individuals who are looking for reputable charities to support, particularly those focused on providing educational opportunities to underprivileged children in developing countries.

User Segments

PathLight International Geographic Distribution

PathLight's primary market is the US, followed by Canada, reflecting a North American base for its donor audience.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

5%
Belize flag

Belize

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

PathLight attracts donors across diverse household sizes, with a significant portion from middle-income backgrounds.

Employment Status

Income Distribution

Education Level

PathLight International Behavior Analysis

Behavior Profile

Device Breakdown

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