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Patco Brands Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Senior Procurement Manager

Education: Master's Degree

Age: 39

Gender: Male

Occupation: Beverage Category Manager

Education: Bachelor's Degree

Age: 35

Gender: Female

Occupation: Supply Chain Director

Education: Professional Degree

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: Senior Procurement Manager
Education: Master's Degree
Industry: Retail
Channels: LinkedInYouTubeFacebook

Goals

  • Ensuring a consistent and high-quality supply of beverages across all retail locations to meet consumer demand
  • Optimizing procurement costs without compromising on product quality or supply chain reliability
  • Identifying and onboarding innovative beverage products that align with emerging market trends and consumer preferences.

Pain Points

  • Dealing with inconsistent product quality or unreliable delivery schedules from current suppliers leading to stockouts
  • Navigating complex contract negotiations and vendor management processes with multiple suppliers
  • Lack of transparency in supply chains, making it difficult to trace product origins or ensure ethical sourcing.

Patco Brands Geographic Distribution

Patco Brands primarily targets North America, with a strong presence in the US and Canada. They have emerging markets in Mexico, the UK, and Australia, leveraging their global production facilities.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
Mexico flag

Mexico

6%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are generally from mid to high-income households, often 3-4 person families, indicating established business professionals.

Employment Status

Income Distribution

Education Level

Patco Brands Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Twitter
Desktop
business networking
industry trends
supply chain management
brand strategy
market analysis
decision-makers
research-oriented
high-volume
strategic partnerships
efficiency
quality control
innovation
scalability
problem-solving
information seeking
professional content

Device Breakdown

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