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Aon Captive & Insurance Management

Marsh Captive Solutions

Top Marketing Channels

Aon Captive & Insurance Management

  • Content Marketing
  • Examples: Whitepapers on captive trends, Industry reports on alternative risk transfer, Blog posts on risk mitigation strategies
  • Campaigns: Captive Insurance Insights Series, Risk Resilience Report Launch, Future of Risk Management Campaign
  • Webinars & Online Events
  • Examples: Webinar: Optimizing Captive Structures, Virtual Summit on Global Risk Trends, Online Q&A with Captive Experts
  • Campaigns: Aon Risk Reimagined Series, Captive Solutions Forum, Expert Insights Webinar Program
  • Professional Networking Platforms (LinkedIn)
  • Examples: Company page updates, Thought leadership articles from executives, Engagement in industry groups
  • Campaigns: Aon Global Captive Network Spotlight, Executive Perspectives on Risk, LinkedIn Live: Captive Q&A

Top Sales Channels

  • Direct Sales Team
  • Client relationship managers, Business development executives, Dedicated captive consultants
  • Enterprise Risk Solutions Outreach, Strategic Account Growth Initiative, New Client Acquisition Program
  • Industry Conferences & Trade Shows
  • RIMS Annual Conference, CICA International Conference, WCIRB Annual Meeting
  • Aon Conference Engagement Strategy, Risk Management Solutions Booth, Captive Connect Event Series
  • Referral Partnerships
  • Collaborations with financial advisors, Referrals from accounting firms, Partnerships with legal counsel
  • Advisor Partnership Program, Professional Network Referral Incentive, Strategic Alliance Development

Oxford Risk Management Group SWOT Analysis

Strengths

Global reach and extensive client base

Broad suite of risk management services beyond captives

Strong brand recognition and reputation in the insurance industry

Weaknesses

Potentially less personalized service due to large scale

Higher overheads possibly leading to less flexible pricing

Bureaucracy in decision-making processes

Opportunities

Growing demand for alternative risk transfer solutions

Expansion into emerging markets

Cross-selling opportunities with existing Aon clients

Threats

Intense competition from specialized captive firms

Regulatory changes impacting global operations

Client preference for independent

niche expertise

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