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Owwll Target Audience

User Segments

Age: 21

Gender: Female

Occupation: University Student

Education: Bachelor's Degree (in progress)

Age: 26

Gender: Male

Occupation: Entry-Level Marketing Coordinator

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Female

Occupation: Small Business Owner (E-commerce)

Education: Associate Degree, Business Administration

Sarah, The Student Learner

Sarah, The Student Learner

Age: 21
Gender: Female
Occupation: University Student
Education: Bachelor's Degree (in progress)
Industry: Student
Channels: YouTubeInstagramTikTok

Goals

  • To quickly understand complex topics for assignments and exams
  • To get instant clarification on specific points of confusion without waiting for professor office hours
  • To connect with subject matter experts for career advice and industry insights.

Pain Points

  • Difficulty finding concise and reliable information quickly for urgent academic needs
  • Lack of direct, real-time access to experts for immediate questions
  • Feeling overwhelmed by vast amounts of information and needing guided interpretation.

Owwll Geographic Distribution

Primarily focused on the US market, Owwll has a notable presence in Canada, UK, Australia, and India, reflecting an English-speaking user base.

Top Countries

United States flag

United States

75%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
India flag

India

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, with a predominant middle to high income level, seeking or providing specialized knowledge.

Employment Status

Income Distribution

Education Level

Owwll Behavior Analysis

Behavior Profile

Instant Access
Real-time Communication
Knowledge Sharing
Networking
Learning
Problem Solving
Mobile Usage
Social Media Engagement
Professional Development
Seeking Advice
Teaching
Content Consumption
Flexibility
Community Interaction

Device Breakdown

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